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Use data to build better pitches and maximize the impact of your earned media.
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
Learn the best ways to optimise your press releases and maximise coverage using this guide.
We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.
This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.
This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.
Live webinar discusses who to pitch to, when to pitch, and why holiday gift guides are the most coveted real estate in media coverage.
Streamline your approach on social and with influencer marketing using this eBook as your guide.
We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.
How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.
Media Pitching Manual for PR and Comms Professionals
Based on data collected in Cision’s 2019 State of the Media Report, we’ve put together this guide to help PR and communications professionals create better, more successful pitches.
PR pros get their stories told and journalists get fewer irrelevant pitches to wade through— it’s a win for everyone.
Our 2019 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry’s leading bloggers and influencers.
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
Key findings from a Forrester/Cision study on how marketers perceive the value of both earned media as well as their communications teams.
Leverage the Automotive Pitching Kit to team up with trusted publications and blogs to spread the word about your brand.
Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.
Comms transformation makes it possible for comms pros to optimize campaigns, earn budget and regain prestige lost in today’s modern business environment.
Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.
With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.
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