Social Media for PR Toolkit
Oct 29, 2019

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

Pitch Perfect: Data-Driven Pitching for a Digital PR World
Oct 28, 2019

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

What Is Earned Media Management?
Sep 30, 2019

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

How to Write a Press Release in Four Easy Steps
Sep 24, 2019

How to Write a Press Release in Four Easy Steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

2019 Fashion Pitching Kit
Sep 05, 2019

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

2019 Crisis Prevention Kit
Aug 23, 2019

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

2019 Holiday Gift Guide Pitching Kit
Jul 17, 2019

2019 Holiday Gift Guide Pitching Kit

This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.

Holiday Gift Guide Pitching Tips for PR Pros
Jul 01, 2019

Holiday Gift Guide Pitching Tips for PR Pros

Live webinar discusses who to pitch to, when to pitch, and why holiday gift guides are the most coveted real estate in media coverage.

Social Media and Influencer Marketing for PR eBook
Jun 24, 2019

Social Media and Influencer Marketing for PR eBook

Streamline your approach on social and with influencer marketing using this eBook as your guide.

2019 Media Database and Earned Media Toolkit
Jun 17, 2019

2019 Media Database and Earned Media Toolkit

We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

2019 State of the Media Toolkit
Jun 12, 2019

2019 State of the Media Toolkit

How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.

2019 Media Pitching Manual
May 29, 2019

2019 Media Pitching Manual

Media Pitching Manual for PR and Comms Professionals Based on data collected in Cision’s 2019 State of the Media Report, we’ve put together this guide to help PR and communications professionals create better, more successful pitches. PR pros get their stories told and journalists get fewer irrelevant pitches to wade through— it’s a win for everyone.

2019 Travel Pitching Kit
May 29, 2019

2019 Travel Pitching Kit

Our 2019 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry’s leading bloggers and influencers.

Influencing Through Earned Media Live Webinar with Cision and guest Forrester Research
Apr 23, 2019

Influencing Through Earned Media Live Webinar with Cision and guest Forrester Research

Cision's 2019 Global State of the Media Report
Apr 22, 2019

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Influencing Through Earned Media
Apr 12, 2019

Influencing Through Earned Media

Key findings from a Forrester/Cision study on how marketers perceive the value of both earned media as well as their communications teams.

Automotive Pitching Kit
Mar 19, 2019

Automotive Pitching Kit

Leverage the Automotive Pitching Kit to team up with trusted publications and blogs to spread the word about your brand.

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession
Mar 11, 2019

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.

Comms Transformation: An Earned Media Management Strategy
Feb 12, 2019

Comms Transformation: An Earned Media Management Strategy

Comms transformation makes it possible for comms pros to optimize campaigns, earn budget and regain prestige lost in today’s modern business environment.

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better
Feb 06, 2019

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.

2019 Content Calendar + Template (Why You Need One And How to Use it)
Dec 19, 2018

2019 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.