2020 Travel Pitching Kit
May 28, 2020

2020 Travel Pitching Kit

Our 2020 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry’s leading bloggers and influencers.

Media Relations Hacks: Getting Your Share of Media Coverage With Less Work
Oct 01, 2017

Media Relations Hacks: Getting Your Share of Media Coverage With Less Work

Scuttle the antiquated practices most brands are relying on, and replace them with innovative approaches that’ll win you visibility and attention.

Instagram Best Practices For Business
Aug 30, 2017

Instagram Best Practices For Business

Get all the tips and tricks for successfully creating an Instagram presence, and see why it’s so important for businesses to include Instagram in their plans.

Online Discoverability Survival Kit For Small Businesses
Aug 08, 2017

Online Discoverability Survival Kit For Small Businesses

The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.

The Art of Influencing Influencers
Jul 24, 2017

The Art of Influencing Influencers

Join our expert panel as we talk about how communications professionals can better target and identify influencers, better engage and build longer term relationships, and deliver measurable results.

How To Create a Powerful Public Service Announcement
Jun 20, 2017

How To Create a Powerful Public Service Announcement

If you’re brainstorming a public service campaign, or simply want tips on how to better connect with audiences then consider the following best practices.

Quick and Easy Guide to Sharing Your Press Release with the World
Jun 08, 2017

Quick and Easy Guide to Sharing Your Press Release with the World

Our PR sharing guide will help you discover best practices to better create and distribute your press release and improve audience impact.

2017 Travel Pitching Kit
Apr 10, 2017

2017 Travel Pitching Kit

Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.

Power Your Story With Data-Driven Communications
Apr 08, 2017

Power Your Story With Data-Driven Communications

While communications is often measured by the content media influencers create, it’s easy to forget that it’s a means to a greater end: How does that coverage drive customer behavior?

The Cision 2017 State of the Media Report
Mar 17, 2017

The Cision 2017 State of the Media Report

Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.

Breaking Down the State of the Media in 2017
Mar 15, 2017

Breaking Down the State of the Media in 2017

How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues!

The 5 Truths of Modern Media Targeting
Feb 17, 2017

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.

Targeted Outreach: Turn Influencers Into Brand Advocates
Jan 26, 2017

Targeted Outreach: Turn Influencers Into Brand Advocates

Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.

Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Nov 28, 2016

Listening: Turn Real-time Media Channel Insights into Communications Action Plans

Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.

Measuring The Value of an Integrated Communications Strategy
Sep 12, 2016

Measuring The Value of an Integrated Communications Strategy

Watch Cision, TD Bank, and Newmont Mining outline the step-by-step process of using AMEC’s new framework in their campaigns.

2016 Global Social Journalism Study
Aug 22, 2016

2016 Global Social Journalism Study

To find out how journalists view and use social media, Cision worked in partnership with Canterbury Christ Church University to survey journalists in seven different countries, including the U.S., Canada and U.K.

The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Jun 15, 2016

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 27, 2016

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

State of the Media Report 2016
Feb 16, 2016

State of the Media Report 2016

Cision’s State of the Media 2016 Report highlights the technologies and trends impacting the media and shows how you can leverage them to improve your media relations.

How to Use Influencers to Expand Reach & Impact
Nov 03, 2015

How to Use Influencers to Expand Reach & Impact

Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.

Using HARO to Secure Sources
Sep 29, 2015

Using HARO to Secure Sources

Utilize HARO to add depth, perspective and legitimacy to your content