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Scuttle the antiquated practices most brands are relying on, and replace them with innovative approaches that’ll win you visibility and attention.
Get all the tips and tricks for successfully creating an Instagram presence, and see why it’s so important for businesses to include Instagram in their plans.
The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.
Join our expert panel as we talk about how communications professionals can better target and identify influencers, better engage and build longer term relationships, and deliver measurable results.
If you’re brainstorming a public service campaign, or simply want tips on how to better connect with audiences then consider the following best practices.
Our PR sharing guide will help you discover best practices to better create and distribute your press release and improve audience impact.
Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.
While communications is often measured by the content media influencers create, it’s easy to forget that it’s a means to a greater end: How does that coverage drive customer behavior?
Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.
How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues!
The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.
Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.
Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.
Watch Cision, TD Bank, and Newmont Mining outline the step-by-step process of using AMEC’s new framework in their campaigns.
To find out how journalists view and use social media, Cision worked in partnership with Canterbury Christ Church University to survey journalists in seven different countries, including the U.S., Canada and U.K.
Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.
Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.
Cision’s State of the Media 2016 Report highlights the technologies and trends impacting the media and shows how you can leverage them to improve your media relations.
Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.
Utilize HARO to add depth, perspective and legitimacy to your content
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