2020 State of the Press Release
Jul 30, 2020

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

Targeted Outreach: Turn Influencers Into Brand Advocates
Jan 26, 2017

Targeted Outreach: Turn Influencers Into Brand Advocates

Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.

Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Nov 28, 2016

Listening: Turn Real-time Media Channel Insights into Communications Action Plans

Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.

Measuring The Value of an Integrated Communications Strategy
Sep 12, 2016

Measuring The Value of an Integrated Communications Strategy

Watch Cision, TD Bank, and Newmont Mining outline the step-by-step process of using AMEC’s new framework in their campaigns.

2016 Global Social Journalism Study
Aug 22, 2016

2016 Global Social Journalism Study

To find out how journalists view and use social media, Cision worked in partnership with Canterbury Christ Church University to survey journalists in seven different countries, including the U.S., Canada and U.K.

The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Jun 15, 2016

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 27, 2016

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

State of the Media Report 2016
Feb 16, 2016

State of the Media Report 2016

Cision’s State of the Media 2016 Report highlights the technologies and trends impacting the media and shows how you can leverage them to improve your media relations.

How to Use Influencers to Expand Reach & Impact
Nov 03, 2015

How to Use Influencers to Expand Reach & Impact

Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.

HARO: Take Your Pitch to the Next Level
Sep 29, 2015

HARO: Take Your Pitch to the Next Level

Help a Reporter Out (HARO), is a service provided by Cision® that enables journalists and expert sources to collaborate.

Using HARO to Secure Sources
Sep 29, 2015

Using HARO to Secure Sources

Utilize HARO to add depth, perspective and legitimacy to your content

2015 Global Social Journalism Study
Jul 22, 2015

2015 Global Social Journalism Study

Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their
own profession.

How to Measure PR in a Multi-Touch Attribution Model
May 28, 2015

How to Measure PR in a Multi-Touch Attribution Model

Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.

The Insider’s Social Media Guide
May 02, 2015

The Insider’s Social Media Guide

Learn the 5 simple rules to social media success in business and identify what you need in a social media marketing suite to reach social media goals.

Best Practices for Social Media Customer Service
May 02, 2015

Best Practices for Social Media Customer Service

Consumers are changing the ways they reach out to a brand, so businesses need to be ready to address them. Learn how social media affects customer service.

State of the Media 2015 Report
Mar 11, 2015

State of the Media 2015 Report

Cision’s free State of the Media 2015 Report highlights the biggest trends directly impacting the media industry, showing you the changes, technologies and initiatives affecting those who tell your brand’s story.

PR Starter Kit
Feb 16, 2015

PR Starter Kit

It’s always the right time to strengthen your core skill set. Get started by viewing Cision’s PR Starter Kit now!

The State of the Media Report 2014
Nov 26, 2014

The State of the Media Report 2014

The media evolved rapidly in 2013. Don’t let your PR strategy fall behind the times. Here’s how you can keep up with the changes.

Social Media Marketing & PR Cheat Sheets
Nov 24, 2014

Social Media Marketing & PR Cheat Sheets

Every day a new piece of content emerges with best practices for Facebook, Twitter and the rest. But which tactics are most effective? Get your social media cheat sheets!

The State of the Media Report 2013
Nov 24, 2014

The State of the Media Report 2013

Social media changed the game for reporters, publications, news consumers and PR pros. See how the role of social media has expanded and what it means for PR.

The State of the Media Report 2012
Nov 20, 2014

The State of the Media Report 2012

The media industry is changing fast. And that’s great news-as long as you understand what’s going on.