A B2B Guide to Earned Media Measurement
Oct 07, 2019

A B2B Guide to Earned Media Measurement

A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy

MarketResearch.com Boosts Visibility & Revenue with Content Distribution
Apr 12, 2017

MarketResearch.com Boosts Visibility & Revenue with Content Distribution

With a steady stream of new content, the MarketResearch.com communications and marketing teams are continuously looking for a way to improve visibility, engagement and consumption by top industry media influencers, clients and prospects—and drive revenue.

Intermedia Boosts Campaign Visibility with Award-Winning Video
Apr 12, 2017

Intermedia Boosts Campaign Visibility with Award-Winning Video

Intermedia gives their customers and partners the freedom to focus on business, not IT. They are a one-stop shop for cloud business applications.

PhRMA Increases Blog Readership & Reaches Broader Audiences with Content Syndication
Apr 12, 2017

PhRMA Increases Blog Readership & Reaches Broader Audiences with Content Syndication

With the consistent stream of high-value, new content posted on The Catalyst blog each week, PhRMA came to Cision and PR Newswire to find new ways to continue to develop its content strategy by attracting and diversifying their readership.

St. Baldrick’s Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign
Apr 12, 2017

St. Baldrick’s Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign

Even with their tremendous success over the past decade, St. Baldrick’s has to work continually to stand out from the crowded nonprofit sector and attract donors and volunteers. Their communication strategy focuses on three primary goals.

Lavu Generates Quality Leads and Increases Brand Awareness
Apr 12, 2017

Lavu Generates Quality Leads and Increases Brand Awareness

As the leader within an increasingly crowded mobile POS market, Lavu’s communications and marketing strategies are highly focused on creating meaningful interactions with their key targets: millennial entrepreneurs and the publications and influencers serving that market.

 OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign
Apr 12, 2017

OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign

OpenTable’s position as the leader in the reservation space gives it access to unparalleled trend data that it leverages to create fantastic content. A seasonal campaign featuring a series of “listicles” was a highly effective example.

National Safety Council & MultiVu Increase Awareness on Critical Issue of Distracted Driving
Apr 12, 2017

National Safety Council & MultiVu Increase Awareness on Critical Issue of Distracted Driving

NSC aimed to create a comprehensive campaign that would raise awareness on safety issues around driving and talking on the phone — both with or without a hands-free device.

Cision Communications Cloud™ Helps Marketing Agency Demonstrate Value, Streamline Its Outreach Process and Boost Revenue
Jan 05, 2017

Cision Communications Cloud™ Helps Marketing Agency Demonstrate Value, Streamline Its Outreach Process and Boost Revenue

Independent by design, Fingerpaint is an innovation agency committed to creating and executing meaningful brand experiences that are never paint by number.