Cision’s Global State of the Media Report
Apr 21, 2020

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

2017 Travel Pitching Kit
Apr 10, 2017

2017 Travel Pitching Kit

Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.

The Cision 2017 State of the Media Report
Mar 17, 2017

The Cision 2017 State of the Media Report

Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.

Breaking Down the State of the Media in 2017
Mar 15, 2017

Breaking Down the State of the Media in 2017

How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues!

The 5 Truths of Modern Media Targeting
Feb 17, 2017

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.

Targeted Outreach: Turn Influencers Into Brand Advocates
Jan 26, 2017

Targeted Outreach: Turn Influencers Into Brand Advocates

Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.

Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Nov 28, 2016

Listening: Turn Real-time Media Channel Insights into Communications Action Plans

Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.

Measuring The Value of an Integrated Communications Strategy
Sep 12, 2016

Measuring The Value of an Integrated Communications Strategy

Watch Cision, TD Bank, and Newmont Mining outline the step-by-step process of using AMEC’s new framework in their campaigns.

2016 Global Social Journalism Study
Aug 22, 2016

2016 Global Social Journalism Study

To find out how journalists view and use social media, Cision worked in partnership with Canterbury Christ Church University to survey journalists in seven different countries, including the U.S., Canada and U.K.

The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Jun 15, 2016

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 27, 2016

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

State of the Media Report 2016
Feb 16, 2016

State of the Media Report 2016

Cision’s State of the Media 2016 Report highlights the technologies and trends impacting the media and shows how you can leverage them to improve your media relations.

How to Use Influencers to Expand Reach & Impact
Nov 03, 2015

How to Use Influencers to Expand Reach & Impact

Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.

Using HARO to Secure Sources
Sep 29, 2015

Using HARO to Secure Sources

Utilize HARO to add depth, perspective and legitimacy to your content

HARO: Take Your Pitch to the Next Level
Sep 29, 2015

HARO: Take Your Pitch to the Next Level

Help a Reporter Out (HARO), is a service provided by Cision® that enables journalists and expert sources to collaborate.

2015 Global Social Journalism Study
Jul 22, 2015

2015 Global Social Journalism Study

Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their
own profession.

How to Measure PR in a Multi-Touch Attribution Model
May 28, 2015

How to Measure PR in a Multi-Touch Attribution Model

Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.

State of the Media 2015 Report
Mar 11, 2015

State of the Media 2015 Report

Cision’s free State of the Media 2015 Report highlights the biggest trends directly impacting the media industry, showing you the changes, technologies and initiatives affecting those who tell your brand’s story.

PR Starter Kit
Feb 16, 2015

PR Starter Kit

It’s always the right time to strengthen your core skill set. Get started by viewing Cision’s PR Starter Kit now!

The State of the Media Report 2014
Nov 26, 2014

The State of the Media Report 2014

The media evolved rapidly in 2013. Don’t let your PR strategy fall behind the times. Here’s how you can keep up with the changes.

The State of the Media Report 2013
Nov 24, 2014

The State of the Media Report 2013

Social media changed the game for reporters, publications, news consumers and PR pros. See how the role of social media has expanded and what it means for PR.