2019 Fashion Pitching Kit
Sep 05, 2019

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

The Cision 2017 State of the Media Report
Mar 17, 2017

The Cision 2017 State of the Media Report

Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.

Breaking Down the State of the Media in 2017
Mar 15, 2017

Breaking Down the State of the Media in 2017

How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues!

The 5 Truths of Modern Media Targeting
Feb 17, 2017

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.

Cision Communications Cloud: Uncover Your Audience’s Influencers!
Jan 30, 2017

Cision Communications Cloud: Uncover Your Audience’s Influencers!

How will your branding engage influencers this year? Join Cision’s Valerie Lopez and Stacey Miller to learn how to identify the right influencers for your brand!

Targeted Outreach: Turn Influencers Into Brand Advocates
Jan 26, 2017

Targeted Outreach: Turn Influencers Into Brand Advocates

Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.

2016 Global Social Journalism Study
Aug 22, 2016

2016 Global Social Journalism Study

To find out how journalists view and use social media, Cision worked in partnership with Canterbury Christ Church University to survey journalists in seven different countries, including the U.S., Canada and U.K.

The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Jun 15, 2016

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.

State of the Media Report 2016
Feb 16, 2016

State of the Media Report 2016

Cision’s State of the Media 2016 Report highlights the technologies and trends impacting the media and shows how you can leverage them to improve your media relations.

How to Use Influencers to Expand Reach & Impact
Nov 03, 2015

How to Use Influencers to Expand Reach & Impact

Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.

HARO Best Practices
Sep 29, 2015

HARO Best Practices

Increase your chances of pitching success by maximizing your HARO efforts with Cision’s latest free tip sheet HARO Best Practices.

2015 Global Social Journalism Study
Jul 22, 2015

2015 Global Social Journalism Study

Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their
own profession.

How to Measure PR in a Multi-Touch Attribution Model
May 28, 2015

How to Measure PR in a Multi-Touch Attribution Model

Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.

State of the Media 2015 Report
Mar 11, 2015

State of the Media 2015 Report

Cision’s free State of the Media 2015 Report highlights the biggest trends directly impacting the media industry, showing you the changes, technologies and initiatives affecting those who tell your brand’s story.

PR Starter Kit
Feb 16, 2015

PR Starter Kit

It’s always the right time to strengthen your core skill set. Get started by viewing Cision’s PR Starter Kit now!

The State of the Media Report 2014
Nov 26, 2014

The State of the Media Report 2014

The media evolved rapidly in 2013. Don’t let your PR strategy fall behind the times. Here’s how you can keep up with the changes.

The State of the Media Report 2013
Nov 24, 2014

The State of the Media Report 2013

Social media changed the game for reporters, publications, news consumers and PR pros. See how the role of social media has expanded and what it means for PR.

The State of the Media Report 2012
Nov 20, 2014

The State of the Media Report 2012

The media industry is changing fast. And that’s great news-as long as you understand what’s going on.

10 Tips to Get Journalists to Read Your Pitch And Cover Your News
Jan 22, 2014

10 Tips to Get Journalists to Read Your Pitch And Cover Your News

Tips from journalists at The New York Times, USA Today and more!