TIP SHEETS brand-and-reputation-management

Managing Your Communications Plan During a Crisis

Take control of your brand during these uncertain times

If 2020 has taught us anything, it’s to expect the unexpected. Now more than ever, it’s evident that a thorough crisis communications plan must include how your organization will manage a major local, national or worldwide event.

While most of these events are out of anyone’s control, PR professionals do have control over the response and action their brands take when an unforeseen event occurs.

We put together Managing Your Communications Plan During a Crisis checklist to help manage your comms plan during a crisis. Download the checklist to use as a guide when formulating your plan to make sure you have all your bases covered.

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