What's Next for Comms? 2020 PR Trends
Jan 06, 2020

What's Next for Comms? 2020 PR Trends

What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.

Implementing True Measurement: An Earned Media Management Strategy, Metrics That Matter
Jan 14, 2019

Implementing True Measurement: An Earned Media Management Strategy, Metrics That Matter

True measurement provides a new framework for PR teams to showcase the true ROI of their earned media campaigns. Download the whitepaper today!

2019 Content Calendar + Template (Why You Need One And How to Use it)
Dec 19, 2018

2019 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.

Building an Influencer Graph: An Earned Media Management Strategy
Nov 14, 2018

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.

The Four Steps to Creating the Ultimate Crisis Comms Plan
Nov 08, 2018

The Four Steps to Creating the Ultimate Crisis Comms Plan

This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

Earned Media Management: The Evolution of PR and Comms
Nov 01, 2018

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy
Aug 03, 2018

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy

While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.

How to Succeed With Influencer Relations
Apr 12, 2018

How to Succeed With Influencer Relations

Here’s how to create a successful influencer campaign and improve your influencer relations strategy.

5 Media Relations Hacks to Get More Coverage With Less Work
Jan 23, 2018

5 Media Relations Hacks to Get More Coverage With Less Work

Here are five practical and immediately actionable hacks for earning more media coverage by working less.

The Rise of Earned Media: Quantifying Comms and PR Value
Dec 07, 2017

The Rise of Earned Media: Quantifying Comms and PR Value

Analysis of the current state of the Communications industry, and the organizational value generated by communicators and their earned media efforts.

Earned Media Influential in Performance Marketing
Oct 31, 2017

Earned Media Influential in Performance Marketing

Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

Quick and Easy Guide to Sharing Your Press Release with the World
Jun 08, 2017

Quick and Easy Guide to Sharing Your Press Release with the World

Our PR sharing guide will help you discover best practices to better create and distribute your press release and improve audience impact.

The 5 Truths of Modern Media Targeting
Feb 17, 2017

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 27, 2016

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

HARO Best Practices
Sep 29, 2015

HARO Best Practices

Increase your chances of pitching success by maximizing your HARO efforts with Cision’s latest free tip sheet HARO Best Practices.

The Insider’s Social Media Guide
May 02, 2015

The Insider’s Social Media Guide

Learn the 5 simple rules to social media success in business and identify what you need in a social media marketing suite to reach social media goals.

PR Starter Kit
Feb 16, 2015

PR Starter Kit

It’s always the right time to strengthen your core skill set. Get started by viewing Cision’s PR Starter Kit now!