Our expert panel of Marian Salzman, CEO of Havas PR, Paul Kontonis, CMO of WHOSAY, and Daniel Watson, Sr. Director of Growth Marketing at Cision discuss how communications and marketing professionals can:
- Better target and identify influencers
- Better engage and build longer term relationships
- Deliver measurable results
Eroding trust in owned media and paid advertising is increasing the value of earned media, influence coverage and implicit/explicit endorsement. More than 75% of CMOs believe the effectiveness of their paid media. View the on-demand webinar to learn actionable, real-world tips for how to get influencers on board your brand stories and pitches.