Best Practices for Brand Communications in Times of Uncertainty

Learn how to navigate the media during times of crisis.

It's a difficult time for brand communications and we at Cision want to help you be a trusted source of information for your industry in times of uncertainty. With rapidly shifting news cycles and growing concerns about COVID-19, we put together a panel of experts to share best practices and tips for brand communications in times of uncertainty.

In this on-demand webinar, hear from crisis communications experts and get answers to the most frequently asked questions surrounding comms and COVID-19.

The on-demand webinar covers:

  • An analysis of the current media landscape surrounding COVID-19
  • Tips on how your brand should communicate during a crisis, including crafting your response
  • Answers to your biggest questions on handling the COVID-19 crisis

Meet The Experts:
 


Jennifer Donahoe

Public Relations & Social Media Account Director
Planit Advertising

 

Jennifer Donahoe is a Public Relations and Social Media Account Director at Planit Agency, a fully integrated advertising agency in Baltimore, Maryland. At Planit, Jennifer leads a team of PR and social media experts developing comprehensive strategies and campaigns with an industry focus in retail, food and beverage, financial institutions and non-profits. Jennifer also leads the crisis management team at Planit, helping companies prepare for and manage crises in order to maintain trust with key stakeholders. In this role, she has managed a variety of crises ranging from food safety, major accidents, protests and community resistance, employee misconduct, data breaches and much more. Prior to Planit, Jennifer directed marketing and media relations for legislative advocacy organizations in Washington, D.C. and served as a communications specialist for U.S. Senator Mel Martinez.

 

 


Jim Prosser

Managing Director of Corporate and Advisory Services
Edelman

 

Jim Prosser is Edelman's managing director for corporate affairs and advisory services, overseeing oversee corporate affairs for the U.S. western region and counseling C-level clients on corporate strategy, narrative and reputation. Before Edelman, Jim served as SoFi's head of communications and public policy, setting a strategy that helped the company grow into one of the largest and best known consumer financial technology firms and successfully navigate critical corporate and regulatory matters. Prior to SoFi, he ran corporate, revenue, and policy communications at Twitter, guiding the company's message through organizational change including the return of co-founder Jack Dorsey as CEO, complex global legal and policy issues, and the company's IPO. Jim also managed corporate communications at Google with a focus on finance, treasury, and intellectual property issues, including litigation totaling billions of dollars across multiple international jurisdictions. He holds a bachelors degree in government from the University of Virginia.

 

 


Scott Peacock

Director of Public Relations and International Tourism
Visit Raleigh

 

Scott is the Director of Public Relations and International Tourism for the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh). He is responsible for the Bureau's public relations efforts including consumer and trade media relations as well as influencer marketing, crisis response, issues and reputation management, community awareness and internal communications. He also oversees international travel trade sales and marketing programs for the Bureau. Scott is also is the current chair of Destinations International's PR/Communications Task Force and was the former chair of the Public Relations Society of America's Travel & Tourism Section, a board he's served on for more than seven years and was also formerly a member of the U.S. Travel Association's Communications Advisory Committee. Prior to joining Visit Raleigh in 2016, Scott was the Public Relations Manager for Visit North Carolina, where he was in charge of leading the unit of the Economic Development Partnership of North Carolina's efforts to create awareness of North Carolina as a travel destination through targeted public relations strategies.