Skip Navigation Accessibility Statement

The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

Hero Resource Background

Planning, Pitching and Placements, Bringing It All Together

Cision Logo

How do you prepare to stand out in the new normal?

Last year, organizations across the world were forced to trade in their in-person event plans for digital experiences. It wasn’t uncommon to see organizations scramble to pivot their in-person event strategies to digital ones, all while trying to cut through the noise of a new, technologically driven environment.

CES 2022 will return to Las Vegas for an in-person and digital event from Jan. 5-8, 2022, bringing the industry together to experience the next generation of innovation. Now as events return to in-person, what changes can we expect to see?

Join Cision and guests to get the tools to create a strategy to get noticed at the most influential tech event in the world and prepare for in-person events moving forward.

Planning, Pitching and Placements: Bringing It All Together

Speakers:

  • Caroline Finnell, Manager of Event Communications at the Consumer Technology Association
  • Jason Hiner, Senior Editorial Director at CNET
  • Kristen Sala, Senior Director of Media Research at Cision

During this conversation, we’ll discuss:

  • The return of in-person event planning amid a “new normal”
  • Creating the right messaging and getting in front of the right audience
  • Best practices for appealing to the media and influencers