Comms Lessons and Insights from Black Friday and Cyber Monday

Date: Tuesday, December 01
Time: 1:00 PM CT

 

New Comms Cloud Dashboards & Reports and Cision Insights

 

The Holiday shopping season is the ultimate Super Bowl for retailers. However, this year has presented unique challenges for retailers who are being forced to reinvent themselves as the shopping season has been drastically transformed from the norm.

Join Cision as we use our analytics tools and industry experts to explore what the media was discussing before Black Friday and Cyber Monday and how that changed post-holiday. We’ll share top insights you need to know to continue pitching during the holiday season and into 2021. We’ll also explore how using data to understand industry trends quickly and effectively can impact your communications program year-round — especially in a time of such heightened, consistent change.

In this webinar we will unwrap (pun intended):

  • The impact of COVID-19 and changing consumer buying habits
  • Key learnings about what the media was discussing this holiday season and how it can inform pitching
  • Best practices for using analytics tools to understand the media landscape
  • Designing powerful data-driven communications programs

 


Register for the Webinar

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Meet The Experts:
 


Erin Gentry

Senior Manager, Product Marketing
Cision

 

 

Erin is a Sr. Product Marketing Manager at Cision over the Next Gen Communication Cloud platform. With 10+ years in the Marketing and Communications realm, she has held roles in public relations, social media, field marketing, and demand generation.

 


Brittany Marques Souder

Client Insights Manager
Cision

 

Brittany Marques Souder is a Client Insights Manager within Cision Global Insights, which is the services-based research and consulting arm of Cision. Brittany has spent nearly the last decade with an emphasis in the Retail and Consumer space, where she currently curates complex measurement programs for world-class brands. Brittany also leads a sector-specific team of analysts, varying in tenure and location, across North America. A Chicago native, Brittany graduated from DePaul University’s College of Communication and currently resides in Seattle, Washington with her husband and six-month-old golden retriever puppy.

 


Eliot Towb

Director of Product Management
Cision


 

 

As the Director of Product Management for Monitoring and Analytics, Eliot Towb oversees the next generation of PR products at Cision. Prior to joining Cision, Eliot held analytics-focused product roles at IBM and Invodo.