Join our web session to get a demo of our Impact audience metrics, and learn how to leverage your brand’s coverage to better understand the audiences of your press releases and earned media. We’ll teach you how to map your outcomes back to defined business objectives, and how to foster creative storytelling and improve media relations.

On this session we’ll also discuss:

  • Earned Media Management – Learn how Cision’s best-in-breed technologies modernize your comms function through concrete data. Plus get a peek into the latest from Cision’s Innovation Lab.
  • Understanding End Audiences – Stop guessing who your content reaches or who engages with your PR. Get to know your influencers and end users with audience data, including 3rd-party Earned Media content.
  • Validating Conversions & Attribution – ROI is the new reality for PR. See how you can measure and attribute your impact effectively using data to link your efforts to specific outcomes.



Meet Our Speakers:


Hillary Newport

Senior Product Marketing Manager at Cision
Hillary Newport manages the Go-To-Market and Strategy for Cision’s distribution products (PR Newswire and PRWeb) and service solutions (Cision Insights). Pulling from a diverse background across communications and product development via PR Newswire as well as digital publishing and advertising from 5 years growing Conde Nast’s magazine websites, Hillary helps educate comms professionals on the best modern practices to effectively manage their earned media.


Kelsey Franjione

Marketing Manager, GTM Strategy & Innovation at Cision
Kelsey Franjione manages the Go-To-Market and Strategy for Cision’s Innovation Lab, headquartered both in NYC & Berlin. As the Innovation Lab builds and acquires apps for the Cision Communications Cloud®, Kelsey is the bridge between Product and Sales teams, making these apps available to Cision clients. Her background in the Martech/Comms space includes 5+ years of sales engineering and product marketing.