Influencing Through Earned Media
Live Webinar with Cision and guest Forrester Research
Join Cision for a one-hour panel discussion with guest speaker, Forrester Research Vice President and Principal Analyst, Joanna O'Connell, to learn more about the impact of positive earned media on brand perception and customer loyalty.
THE PANEL DISCUSSES
- The findings of Forrester's 2018 survey of US marketing decision makers, including the importance of comms teams as key marketing players
- How technology is helping to align earned, owned and paid media and demonstrate the impact on the bottom line
- How data-driven approaches to earned media management have allowed communicators at brands of all sizes to better integrate with overall marketing strategy – and garner the executive visibility within the organization that they deserve
Meet Our Speakers:
VP, Principal Analyst at Forrester Research
Joanna serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading ad tech coverage, Joanna explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing. Specifically, she covers several core components of a modern buy-side tech stack including demand-side platforms (DSPs), ad servers, dynamic creative optimization (DCO), and the like, as well as looking at the intersection of service and technology in programmatic media management.
SVP, Corporate Marketing at Cision
Jen Jones is Senior Vice President of Marketing at Cision, where she is responsible for bringing to market the company's vision of empowering communications professionals through data-based storytelling. Prior to joining Cision, Jen held various marketing leadership roles in the tech industry and most recently led Industry Product Marketing at Oracle Marketing Cloud. As a self-professed "data geek", Jen has been a longtime advocate of applying the rigors of data-based technology and science to the art of marketing, and has championed this approach as a speaker, writer, and consultant. Jen holds a Bachelor's degree in Neuroscience from Smith College, and currently lives with her husband and two children in New York, where she spends her free time as a equestrian, book worm, and beach bum.