The Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line

 

Are you paying attention to the right PR metrics? Share of voice and brand awareness have historically been important measures of PR but they don't showcase bottom-line impact on the business. 

In this recorded webinar, we discuss how to implement better measurement into your earned media management strategy You'll learn:

  • Why earned media is the most trusted marketing channel
  • How to measure real business impact from your earned media
  • What you can do to increase your earned media placements

You’ll walk away knowing exactly what your boss wants to see in your reporting – and how you can deliver it. 

 


Meet Our Expert:

Laura West, PHD
Head of Analytics, Peppercomm

As Associate VP of Analytics, Laura oversees all analytics at Peppercomm across various clients. Before Peppercomm, she worked as Manager of Analytics at Burson-Marsteller, working on measurement and reporting for Fortune 500 clients like Ford, Bank of America, and Chipotle. She is also a published author on the topic of language on social media, and has presented at six national conferences, including the American Anthropological Association, and the Intercultural Management Institute. She received my Ph.D. in Linguistics from Georgetown University in Washington, D.C. and her bachelor’s degree from the University of Virginia. She is originally from San Antonio, Texas.