Our 30-minute on-demand web seminar teaches you how to anticipate and overcome the most difficult PR and marketing challenges you’ll face in 2019. In this session we’ll discuss:
- Evolving comms landscape – Comms pros are gravitating to modern, digital channels like social media, branded websites, and native ads. You need to start using smart engagement tactics.
- Targeting relevant influencers – Influencers merit your brand’s attention and respect. Learn how to build sustainable, beneficial relationships with the trendsetters driving your end consumers’ buying behaviors.
- Proving impact and attribution – Tired of competing with paid media for budget? Feeling the impact of tightening budgets? Get tips on measuring and attributing impact effectively using data to link your efforts to specific outcomes.
Get a step ahead of your competition. Watch the on-demand web seminar recording.
Meet Our Speakers:
Director of Product Marketing at Cision
Andrea Rosi is the Director of Product Marketing for the Cision Communications Cloud®. She comes from a background in the Martech space, with 5+ years spent focused on marketing automation, content marketing, and personalization software. At Cision, she leads a team in the creation of product messaging and Go-To-Market activities to drive engagement with existing and future customers.
Senior Product Marketing Manager
Lee is a Product Marketing Manager at Cision, where he manages content and communication channels between product and sales teams regarding product updates, new features, and positioning towards B2B and B2C audiences.