Insights-driven business is projected to grow 8 to 10 times faster than the global economy by 2021. Join us for an hour-long webinar to discover indispensable methods for increasing your measurement approach to build more relevant and targeted customer engagement.
If you're like most comms professionals you're heavily dependent on specific metrics to show you're driving brand awareness:
- Potential reach
- Share of voice
- Content performance
While these metrics are well-intended, the constant challenge is:
- Determining whether these vanity metrics are leading to specific business outcomes
- Discovering whether your content is impacting and being consumed by the right audiences relevant to your brand
Despite the increase and accessibility of analytics and measurement, you and your fellow marketers and communicators are still facing numerous challenges employing them in ways that ensure data quality from a variety of sources, while providing real-time insights that positively impact your business.
View the webinar to get insights on using relevant metrics your brand should be using to better track and measure ultimate outcomes.
Meet Our Speakers:
Guest Speaker, Tina Moffett
Senior Analyst at Forrester
Tina serves B2C Marketing Professionals, focused on prescriptive and predictive marketing analytics (including marketing mix modeling, cross-channel attribution, and test and learn approaches), measurement strategies, best-in-class marketing and customer metrics, customer journey analytics, tools and technologies that support marketing insights, and insights to action strategies.
Vice President of Marketing Strategy and Operations at Cision
Kaila leads bringing new products to market and scaling campaigns across the company’s global footprint. Garrison has a deep background in content marketing, campaign management, and data-driven marketing analysis. Prior to Cision, Garrison led global product marketing for Oracle Marketing Cloud’s products tailored to consumer marketers. She also led marketing at Compendium, a content marketing provider later acquired by Oracle. Balking traditional marketer conventions, Garrison is also good at math, carrying a degree in finance from Slippery Rock University in Pennsylvania.