The Audience Journey:
Crafting Stories that Drive Actionable Results

Webinar On-Demand

 

Cut through the noise

 

In today’s always-on media cycle, there has never been more competition for your audience’s attention. To cut through the noise, you need to leverage a data-driven approach to your media outreach, and it should start with your end-audience.

Communicators need to understand the 5W’s — who, what, when where, and why — of their audience. Every story, campaign, and message should be centered around your target audience.

Join Cision, along with Kristal Howard, Head of Corporate Communications and Media Relations at Kroger Co. to discuss:

  • The importance of understanding the wants and needs of your customers
  • How audience data can help inform storytelling strategies
  • What you can learn from analyzing audience data
  • Why audience data is an important KPI

 

 

 

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Meet The Experts:
 


Kristal Howard

Head of Corporate Comms & Media Relations
The Kroger Co.

 

 

Kristal is responsible for national media and corporate communications, and she serves as the spokesperson for The Kroger Co. (NYSE: KR), one of the world’s largest retailers. Kroger employs nearly half a million associates who serve America through food inspiration and uplift 11 million customers daily through a seamless shopping experience and 2,800 grocery retail stores.


Seth Gilpin

Product Marketing Manager
Cision

 

 

Seth Gilpin is a Product Marketing Manager at Cision, where he’s able to blend his passion for storytelling with the science of data. He oversees the Engage function of the Cision Communications Cloud®, helping to drive marketing strategy and product messaging. In his 5+ years in the PR/comms space, Seth has spoken at multiple PRSA events and has been published in several PR blogs.