UNDERSTANDING
YOUR GRASSROOTS
ADVOCATES TO
LEVERAGE THEIR
STRENGTHS

Industry experts Mark Reilly, VP of Cision Government Relations, and David Lusk, Founder and President of Key Advocacy, will provide critical insight on how to collect, understand, and leverage your network data to maximize advocacy and grassroots efforts.

In one hour you’ll learn how to:

  • Select data types to collect and why
  • Gather advocate data
  • Easily store data within Cision
  • Leverage data to identify useful advocate segments
  • Cultivate advocate development based on activist interests
  • Maximize advocate assets to each “grassroots ask”

Discover better methods and solutions to collect and analyze your brand’s data to build rapport between your organization and its advocates.

Check Back Soon!

Event date and additional details to be announced.

David Lusk
Founder & President
Key Advocacy
David specializes in developing nationwide, affiliated grassroots and key contact engagement programs for associations, nonprofits and corporations. During his 20-year tenure in policy and advocacy he has trained more than 6,000 nonprofit volunteers, members, and C-level executives how to influence policymakers through the power of citizen advocate storytelling.
Mark Reilly
Vice President
Cision Government Relations
Mark manages Cision’s PAC and Government Relations product lines. For the last 20 years Mark has worked with corporations, associations, issue advocacy groups and political campaigns on how to best use online technology to reach public affairs goals.