Grow Your PR Presence For 2020
Dec 02, 2019

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

2019 Tech Pitching Kit
Dec 04, 2019

2019 Tech Pitching Kit

Be sure your pitches end in placements by listening to the tips these tech experts have for you.

PR for Healthcare
Dec 04, 2019

PR for Healthcare

Use our PR for Healthcare Toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.

Guide to the Ultimate Press Release
Dec 02, 2019

Guide to the Ultimate Press Release

This guide walks through how to create and share a successful press release.

2019 Global Comms Report
Nov 13, 2019

2019 Global Comms Report

Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.

The Communicator's Funnel
Nov 04, 2019

The Communicator's Funnel

Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.

Social Media for PR Toolkit
Oct 29, 2019

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

Pitch Perfect: Data-Driven Pitching for a Digital PR World
Oct 28, 2019

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

A B2B Guide to Earned Media Measurement
Oct 07, 2019

A B2B Guide to Earned Media Measurement

A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy

What Is Earned Media Management?
Sep 30, 2019

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

2019 State of the Freedom of the Press
Sep 24, 2019

2019 State of the Freedom of the Press

49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.

How to Write a Press Release in Four Easy Steps
Sep 24, 2019

How to Write a Press Release in Four Easy Steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

2019 Fashion Pitching Kit
Sep 05, 2019

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

2019 Metrics That Matter Toolkit
Sep 04, 2019

2019 Metrics That Matter Toolkit

2019 Crisis Prevention Kit
Aug 23, 2019

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

Integrating Earned Media Into Paid & Owned
Aug 21, 2019

Integrating Earned Media Into Paid & Owned

Crisis Communications in the Age of Digital PR
Aug 13, 2019

Crisis Communications in the Age of Digital PR

The key to handling a PR crisis boils down to one thing...already having a strategy in place.

2019 Holiday Gift Guide Pitching Kit
Jul 17, 2019

2019 Holiday Gift Guide Pitching Kit

This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.

Social Media and Influencer Marketing for PR eBook
Jun 24, 2019

Social Media and Influencer Marketing for PR eBook

Streamline your approach on social and with influencer marketing using this eBook as your guide.

2019 Media Database and Earned Media Toolkit
Jun 17, 2019

2019 Media Database and Earned Media Toolkit

We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

2019 State of the Media Toolkit
Jun 12, 2019

2019 State of the Media Toolkit

How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.