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The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past.
Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.
The rise of multimedia in PR is coinciding with a massive shift in how visual and audio experiences are changing the way we consume information. Learn best practices in incorporating it into your work.
Influence is many things and it’s important to understand all aspects of it in order to tap into it most effectively.
More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR.
What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.
Be sure your pitches end in placements by listening to the tips these tech experts have for you.
Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.
Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.
This guide walks through how to create and share a successful press release.
Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.
Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.
Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.
Use data to build better pitches and maximize the impact of your earned media.
A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.
Learn the best ways to optimise your press releases and maximise coverage using this guide.
We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.
This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.
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