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True measurement provides a new framework for PR teams to showcase the true ROI of their earned media campaigns. Download the whitepaper today!
Considering a media database solution, but not sure where to begin? Download our buyer's guide to sort it out.
Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.
Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.
An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.
This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
This second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.
If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.
CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.
While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.
Learn how to convince decision makers of the need to invest in a media database.
It’s been both an extraordinary and challenging year for journalism — to say the least. Read the 2018 State of the Media Report to learn more.
Here’s how to create a successful influencer campaign and improve your influencer relations strategy.
While knowing what others are saying about your company has always been important, it’s far more crucial to pay attention today, where a single tweet or post can sink a stock in an instant.
Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.
We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.
Want journalists to read and write about your stories? In today’s constantly evolving news cycle, multimedia is the key ingredient to achieving valuable earned media.
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