Social Listening for PR and Comms Pros
Mar 24, 2020

Social Listening for PR and Comms Pros

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

Implementing True Measurement: An Earned Media Management Strategy, Metrics That Matter
Jan 14, 2019

Implementing True Measurement: An Earned Media Management Strategy, Metrics That Matter

True measurement provides a new framework for PR teams to showcase the true ROI of their earned media campaigns. Download the whitepaper today!

The Ultimate Media Database Buyer's Guide
Dec 12, 2018

The Ultimate Media Database Buyer's Guide

Considering a media database solution, but not sure where to begin? Download our buyer's guide to sort it out.

Smart Engagement: An Earned Media Management Strategy
Dec 05, 2018

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

The Ultimate Media Monitoring Buyer's Guide
Nov 27, 2018

The Ultimate Media Monitoring Buyer's Guide

Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.

Building an Influencer Graph: An Earned Media Management Strategy
Nov 14, 2018

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.

The Four Steps to Creating the Ultimate Crisis Comms Plan
Nov 08, 2018

The Four Steps to Creating the Ultimate Crisis Comms Plan

This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

PR: The Next Scalable Marketing Channel
Nov 01, 2018

PR: The Next Scalable Marketing Channel

2018 Global Comms Report: Challenges And Trends
Nov 01, 2018

2018 Global Comms Report: Challenges And Trends

This second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Earned Media Management: The Evolution of PR and Comms
Nov 01, 2018

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

Earned Media Uprising: Power PR With a True Measurement
Oct 01, 2018

Earned Media Uprising: Power PR With a True Measurement

CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy
Aug 03, 2018

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy

While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.

How to Get Executive Buy-In For a Media Database Service
Jun 07, 2018

How to Get Executive Buy-In For a Media Database Service

Learn how to convince decision makers of the need to invest in a media database.

Cision's 2018 Global State of the Media Report
Apr 23, 2018

Cision's 2018 Global State of the Media Report

It’s been both an extraordinary and challenging year for journalism — to say the least. Read the 2018 State of the Media Report to learn more.

How to Succeed With Influencer Relations
Apr 12, 2018

How to Succeed With Influencer Relations

Here’s how to create a successful influencer campaign and improve your influencer relations strategy.

Social Media Monitoring: A Critical Component for IR Teams
Mar 28, 2018

Social Media Monitoring: A Critical Component for IR Teams

While knowing what others are saying about your company has always been important, it’s far more crucial to pay attention today, where a single tweet or post can sink a stock in an instant.

Video: How to Upload a PRWeb Release in the Cision Communications Cloud®
Mar 20, 2018

Video: How to Upload a PRWeb Release in the Cision Communications Cloud®

Software Pitching Kit
Mar 09, 2018

Software Pitching Kit

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

How Technology Is Revolutionizing Earned Media
Feb 07, 2018

How Technology Is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

Make Killer Content: Write Like a Journalist in 15 Ways
Feb 07, 2018

Make Killer Content: Write Like a Journalist in 15 Ways

We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.

The Best Multimedia Content Guide For PR Success
Feb 02, 2018

The Best Multimedia Content Guide For PR Success

Want journalists to read and write about your stories? In today’s constantly evolving news cycle, multimedia is the key ingredient to achieving valuable earned media.