PR and SEO: A Beginner's Guide
Jan 17, 2020

PR and SEO: A Beginner's Guide

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

Earned Media Uprising: Power PR With a True Measurement
Oct 01, 2018

Earned Media Uprising: Power PR With a True Measurement

CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.

2018 Fashion & Beauty Pitching Kit
Sep 04, 2018

2018 Fashion & Beauty Pitching Kit

Don’t have credentials to attend Fashion Week? We've got you covered. Our Fashion & Beauty Pitching Kit connects you with fashion influencers.

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy
Aug 03, 2018

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy

While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.

2018 Holiday Gift Guide Pitch Kit
Jul 19, 2018

2018 Holiday Gift Guide Pitch Kit

Our Holiday Pitching Guide is a list of the season's hottest influencers and trendsetters who are driving your consumers' buying decisions.

How to Get Executive Buy-In For a Media Database Service
Jun 07, 2018

How to Get Executive Buy-In For a Media Database Service

Learn how to convince decision makers of the need to invest in a media database.

Cision's 2018 Global State of the Media Report
Apr 23, 2018

Cision's 2018 Global State of the Media Report

It’s been both an extraordinary and challenging year for journalism — to say the least. Read the 2018 State of the Media Report to learn more.

2018 Travel Pitching Kit
Apr 16, 2018

2018 Travel Pitching Kit

View the 2018 Travel Pitching Kit to partner with vetted publications and blogs who can garner visibility for your brand.

How to Succeed With Influencer Relations
Apr 12, 2018

How to Succeed With Influencer Relations

Here’s how to create a successful influencer campaign and improve your influencer relations strategy.

Social Media Monitoring: A Critical Component for IR Teams
Mar 28, 2018

Social Media Monitoring: A Critical Component for IR Teams

While knowing what others are saying about your company has always been important, it’s far more crucial to pay attention today, where a single tweet or post can sink a stock in an instant.

Video: How to Upload a PRWeb Release in the Cision Communications Cloud®
Mar 20, 2018

Video: How to Upload a PRWeb Release in the Cision Communications Cloud®

Software Pitching Kit
Mar 09, 2018

Software Pitching Kit

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

How Technology Is Revolutionizing Earned Media
Feb 07, 2018

How Technology Is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

Make Killer Content: Write Like a Journalist in 15 Ways
Feb 07, 2018

Make Killer Content: Write Like a Journalist in 15 Ways

We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.

The Best Multimedia Content Guide For PR Success
Feb 02, 2018

The Best Multimedia Content Guide For PR Success

Want journalists to read and write about your stories? In today’s constantly evolving news cycle, multimedia is the key ingredient to achieving valuable earned media.

How to Choose The Best Press Release Distribution Service
Jan 31, 2018

How to Choose The Best Press Release Distribution Service

Let this be your guide to asking the right questions so that you can pick the best press release distribution and promotion provider that will work for your brand.

Comprehensive Guide to Video Creation 2018
Dec 06, 2017

Comprehensive Guide to Video Creation 2018

Creating compelling videos and promoting them across multiple channels should be a part of every organizations’ communications plan. Here’s how to do it.

2017 Global Comms Report: Challenges and Trends
Nov 10, 2017

2017 Global Comms Report: Challenges and Trends

PRWeek, in partnership with Cision, conducted a global survey to better understand the challenges PR professionals are facing.

Earned Media Influential in Performance Marketing
Oct 31, 2017

Earned Media Influential in Performance Marketing

Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

Health Pitching Kit
Oct 27, 2017

Health Pitching Kit

Forging relationships with health influencers and trendsetters is a crucial element in delivering your stories to target audience members.

How to Drive Revenue Growth With Earned Media Measurement
Oct 06, 2017

How to Drive Revenue Growth With Earned Media Measurement

The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.