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While knowing what others are saying about your company has always been important, it’s far more crucial to pay attention today, where a single tweet or post can sink a stock in an instant.
Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.
We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.
Want journalists to read and write about your stories? In today’s constantly evolving news cycle, multimedia is the key ingredient to achieving valuable earned media.
Let this be your guide to asking the right questions so that you can pick the best press release distribution and promotion provider that will work for your brand.
Creating compelling videos and promoting them across multiple channels should be a part of every organizations’ communications plan. Here’s how to do it.
PRWeek, in partnership with Cision, conducted a global survey to better understand the challenges PR professionals are facing.
Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.
The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.
Get all the tips and tricks for successfully creating an Instagram presence, and see why it’s so important for businesses to include Instagram in their plans.
The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.
Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.
Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.
Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.
Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.
Transform your social mapping strategy with Cision’s new white paper, inspired by seven MLB teams.
Learn how you can drive higher impact from your campaigns by reading, "Master the Mix: Amplify Your Campaign Results with Earned Media."
In “Top 100 2016 Election Journalists, Editors and Influencers,” you’ll learn about the journalists covering the 2016 election and gain valuable insights from decades of media research.
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