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The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.
Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Holiday Gift Guide Pitching Kit will connect you with influencers who can help promote your brand.
Social media allows public companies to interact with shareholders. Nearly 80 percent use social media, but don't have policies or understand the value.
Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.
Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.
Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.
Live video content can be a great tool for PR pros. We’ll explain how to use it to amplify earned media, why journalists like this content distribution format, as well as benefits vs. disadvantages of live streaming video.
Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.
Transform your social mapping strategy with Cision’s new white paper, inspired by seven MLB teams.
Learn how you can drive higher impact from your campaigns by reading, "Master the Mix: Amplify Your Campaign Results with Earned Media."
In “Top 100 2016 Election Journalists, Editors and Influencers,” you’ll learn about the journalists covering the 2016 election and gain valuable insights from decades of media research.
Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.
Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.
Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.
Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.
Learn the 5 simple rules to social media success in business and identify what you need in a social media marketing suite to reach social media goals.
Consumers are changing the ways they reach out to a brand, so businesses need to be ready to address them. Learn how social media affects customer service.
It’s always the right time to strengthen your core skill set. Get started by viewing Cision’s PR Starter Kit now!
Every day a new piece of content emerges with best practices for Facebook, Twitter and the rest. But which tactics are most effective? Get your social media cheat sheets!
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