Today’s flooded communications marketplace makes figuring out your brand’s objectives, analyzing vendors, and measuring success a Herculean task. With so many options to choose from – many of which vary widely in what they offer and how well they can help achieve your goals – PR professionals struggle to keep up. But we’re here to help.
We’ve created a guide to assist you in asking the right questions so you pick the best press release distribution and promotion provider for your brand’s stories, including:
- Getting a clear understanding of what you need before you get into the buying process
- Determining the desired outcome of your comms campaign
- Thinking about your intended audiences
- Focusing on the features important to your brand
- Evaluating your successes using analytics