If one thing is certain, this year has brought forth much-needed conversations not only in society but in the workplace. It's pushing us to sit down with the executive team and commit to a better future for employees and customers.
Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire. Speak from core values and be prepared to back them up with concrete actions beyond just the weeks to come.
Download the toolkit to learn what your organization can communicate — both internally and externally — in a sincere way in challenging times.
THE TOOLKIT INCLUDES:
Should Your Brand Take a Stand? Understand what's important to your audience and if they want to buy from brands they share values with
Take 5 Live: Taking Action Blog & Video – For this episode, Joseph Cephas, SVP of Novità Communications, shares insights on how to implement and support diversity and inclusion initiatives
Demanding Change Webinar On-Demand – In this recorded webinar, PR pros from Ben & Jerry's and Camino PR discuss how to effectively communicate brand action
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