How a Nonprofit Shifted Its PR Strategy in 2020


Pivoting in challenging times


Despite all of the uncertainty in business and noise in the media, there are nonprofits who are providing shining examples of adapting their PR strategies to ensure commitment to their vision. One such nonprofit, St. Baldrick’s Foundation, has done an especially effective job in shifting their awareness and PR strategy this year.

In our eBook we take a closer look at how St. Baldrick's Foundation was able to quickly assess the effects of the pandemic and pivot from their in-person events to create an online community that continues to fund their mission.


  • How the events of this year added to existing problems nonprofits normally face.

  • How the foundation quickly and efficiently adjusted their PR strategy to support their mission.

  • Steps orgs can take to cut through the noise during challenging times.



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