Pitch Perfect eBook:
Data-Driven Pitching for a Digital PR World


Let’s Start with a Simple Truth — Pitching Sucks


Pitching can be rough for everyone involved. Journalists' inboxes are overflowing with pitches not relating to their beat, and PR pros are struggling to get the timely, impactful coverage their brands need.

Our Pitch Perfect eBook explains how you can use data to craft a better, relevant pitch and maximize your earned media's impact.


  • Use data to personalize — Tailor your pitch to the topics they already care and write about

  • Building influencer relationships — Go beyond mass pitching and use data to build lasting relationships with journalists and influencersy

  • Maximizing your impact — Leverage data to only outreach to journalists that generate the web traffic or conversions your company wants



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