PR: The Next Scalable Marketing Channel

CMOs expect to spend 365% more on marketing analytics in the next 3-5 years

 

But currently, PR technologies are only receiving 18% of the budget...it's time for PR to take a slice of that marketing pie. Earned media is the channel 83% of consumers trust most - so shouldn't you be able to strategically plan, measure, and scale it alongside paid, owned, and shared media?

GRAB THE EBOOK TO LEARN ABOUT THE:

  • Era of Digital Disruption: See how you can take advantage of latest PR technology & measure your success with the same metrics digital marketing is using

  • PR Intelligence Loop: Scale the PR channel by defining & quantifying success, tracking & amplifying coverage, analyzing results, & finally - repeating top-performing strategies

  • Changing Nature of Media: Keep up with the viral spreading of "fake news" by leveraging technologies to stop PR crises in their tracks

  • Next-gen PR Measurement: Focus on the total brand, digital, & bottom-line business impact of your PR initiatives by using the Communicator's Funnel

  • Content Creator Community: Identify the top journalists, influencers, & publications that are best for spreading your message to specified target audiences

 

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