Featured Case Studies

Want to share your brand message? See how these brands have reached their target audiences through earned media opportunities.


*NEW* A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival

Some stories are pretty hard to ignore — especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.


*NEW* Capitalizing on Current Events with Creative Distribution

Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna’s run for the presidency. To launch this campaign, StarKist leveraged Cision Distribution by PR Newswire’s Campaign Microsite.


*NEW* Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision

William Grant & Sons leveraged Cision Distribution by PR Newswire to create a multimedia news release (MNR) that brought together key assets around ‘The Greatest Job Interview in the World.’


Clever Tweaks to a Press Release Strategy Helps Charity Reach Fundraising Goals

To help meet its goal of opening a third location in St. Louis, Missouri, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (by PR Newswire).


LG Highlights Longstanding Passion for Design & Innovation through Cision’s Multi-channel News Release Distribution

Using eye-catching visuals from the art exhibition, Cision Distribution by PR Newswire created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.


Using Multimedia to Bring a Product Announcement to Life

When medical technology company, Varian Medical Systems, was ready to launch its first major new product in five years, it partnered with Cision and Multivu to create an unforgettable announcement package.


Canada’s Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines

Learn how the Royal Agricultural Winter Fair leveraged Cision Distribution by Canada Newswire to boost attendance and gain international attention.


Preventing Investment Fraud with the ‘Perfect Scam’

To promote its successful stunt to the public, the Alberta Securities Commission leveraged Cision Distribution by Canada Newswire and created a custom webpage.


How the National Association of REALTORS® Boosted Earned Media and Audience Engagement with a New Content Strategy 

The association turned to a team of experts at Cision and PR Newswire, who offered them a consultation session to discuss recent media trends and how content can be optimized to better meet the needs of today’s media.


Using Distribution & Database to Soar Past Earned Media Targets 

The St. Baldrick’s Foundation turned to Cision for help reaching key print and broadcast media contacts in specific markets across the country, all throughout the month of its head-shaving events.


Building a Robust Earnings Strategy with Multimedia Distribution 

CEVA’s communications strategy around earnings is clear: disclose as much information to investors as possible. See how they used Cision IR and Cision Distribution by PR Newswire to accomplish their goals.


Canadian Paralympic Committee Drives Awareness with Strong Multimedia Distribution

To drive additional awareness within the Canadian media landscape, the CPC leveraged Cision Distribution by Canada Newswire to maintain a regular cadence of communication with a national audience.


How CivicAction Empowered Urban Affairs Initiatives with Targeted Distribution

CivicAction leveraged Cision Distribution by Canada Newswire to build a regular cadence of communication, leading to more awareness and interest in its work


Highly Targeted Press Release Distribution Helps Personal Finance Expert Build National Audience

Learn how Michelle Damico Communications leveraged Cision Distribution by PR Newswire to increase online visibility, influencer pickup, and a client’s book sales.


Putting Content First with PR Newswire’s Content Marketing Kit

censhare leveraged Cision’s content marketing kit ,and distribution services by PR Newswire, in order to break out of the content marketing mold of its industry.


National Safety Council & MultiVu Increase Awareness on Critical Issue of Distracted Driving

To develop a compelling, integrated PR and marketing campaign strategy, the NSC turned to MultiVu, the video production, distribution, and media strategy team at Cision.


OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign

By sending their press release and its six listicle infographics via Cision Distribution by PR Newswire, OpenTable maximized the reach of its campaign, amplifying its digital exposure, improving its visibility in search and reaching premium targeted publications and journalists.


IGA Increases Visibility & Brand Awareness with Product Launch

As part of a multichannel campaign, Sobeys Québec worked with Cision, to create a product launch announcement that would stand out from the crowd.


St. Baldrick’s Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign

A key part of the foundation’s strategy was to leverage best practices in content distribution Cision Distribution by PR Newswire to reach outside their existing audiences.


Lavu Generates Quality Leads and Increases Brand Awareness

With the content complete, Lavu looked Cision and PR Newswire to help build a campaign that would reach all of their key promotion channels, and leverage a new workflow solution to deliver seamless lead generation techniques.


MarketResearch.com Boosts Visibility & Revenue with Content Distribution

MarketResearch.com engaged Cision and PR Newswire, to jointly design a content distribution program to efficiently utilize their budget and deliver maximum ROI.


PhRMA Increases Blog Readership & Reaches Broader Audiences with Content Syndication

As part of an integrated content and marketing strategy, PhRMA worked with Cision and PR Newswire to begin sending out releases syndicating blog posts across its industry-leading content distribution and promotion network, with the overall goal of increasing blog traffic and brand exposure.


Intermedia Boosts Campaign Visibility with Award-Winning Video

As part of an integrated PR and marketing campaign strategy, Intermedia engaged MultiVu team to storyboard, script and bring to life a video that would capture their targeted audience’s attention.

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