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  • Stable, integrated platform that has won multiple industry awards
  • Media database with 850,000 contacts and 300,000 editorial opportunities
  • Fully integrated reports and analytics across all media types
  • Provides multiple in­-app distribution options including email, wire and web
vs
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  • Multiple logins to multiple systems with an unproven new platform
  • Media database is 20 percent smaller and has 0 editorial calendars
  • Analytics look nice but do not combine all types of media, including social
  • Lacks distribution options in their newest platform
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Power Your Story With Cision.

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Cision

With Cision, you get a single, award-­winning, stable platform that provides access to a comprehensive media database, targeted distribution tools, monitoring of all media types and advanced analytics. Of the top 100 PR agencies, 92 choose Cision. Cision customers are able to:
  • Generate more coverage with access to an extensive media database
  • Reach influencers using a variety of distribution channels
  • Report campaign performance across all media, including print, online, social and broadcast
  • Take advantage of Cision’s managed services teams to reduce time spent on administrative tasks
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Meltwater

With multiple tools, log­ins and systems, finding the data to inform your PR or social media campaign with Meltwater is not easy. Customers find everything looks great in a demo but struggle in practice. Meltwater is implementing a new platform and customers either opt to stay with the old outdated interface or encounter bugs as they work through the new product that has limited functionality. Meltwater customers experience:
  • A smaller, less accurate media database that lacks pitching tips for engaging with influencers
  • A new product that lacks distribution features and still has numerous bugs
  • Charts that look great but don’t consolidate media coverage and are cumbersome to create
  • Missed news coverage, particularly in print publications, due to weak media monitoring
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Cision features...

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Evaluating Cision vs. Meltwater? You may want to consider...

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  1. Building media lists based on Natural Language Processing (NLP).

    Both Cision and Meltwater have NLP functionality, which allows communicators to search who’s writing about a specific topic, but they implement it differently. NLP is a great way to identify influencers, but only Cision filters results, creating a subset of contacts at relevant outlets that you want to pitch. More and more, influencers are using social to research and disseminate stories, and Cision’s NLP reveals who is covering relevant topics now, not three years ago.
  1. How you evaluate based on numbers

    At Cision, we believe we have more outlets, contacts and editorial opportunities and monitor more news coverage than Meltwater. Sure, we know this is just one factor of many. The real question is does your distribution partner help your brand receive the right coverage and rise above competitors to gain greater share of voice. It’s about finding and connecting with the influencers who matter and securing coverage regardless of the medium.
    So don’t just compare numbers (or do as we are the industry leader) but also consider specific results relevant to your organization.
  1. Insights and analytics quality.

    Meltwater’s demos are designed to make use appear simple with charts that wow. The ability to cut and paste a nice graphic into a presentation is important, but it’s not as important as the data that informs the chart. At Cision, we take pride in aggregating news data from all sources (print, online, social and broadcast) and providing consolidated analytics that accurately evaluate the success of your media campaigns.
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Cision Reviews

[/av_textblock] [av_testimonials style='slider' columns='1' interval='20' font_color='' custom_title='' custom_content=''] [av_testimonial_single src='94338' name='Brian K. Fawkes' subtitle='Director of Corporate Communications, Holiday Retirement' link='' linktext=''] “As a PR and marketing professional for 30­plus years, I’ve worked with several media companies for news release distribution, media analysis and media monitoring. You might think they all offer the same products and level of service. I can say unequivocally that Cision is head and shoulders above their competitors. Their research is thorough, their pricing is fair, and their customer service is exceptional. What I really appreciate is the training they offer, their evolution of products to keep up with the times, and their willingness to work with you as a partner to meet your needs and not as a vendor you hear from just once a year to renew the contract.” [/av_testimonial_single] [av_testimonial_single src='94339' name='Dean Forbes' subtitle='Media Relations Specialist, Seattle University' link='' linktext=''] “Seattle University did an extensive search for its next media monitoring provider. We chose Cision to replace Meltwater because it offered a fully­ integrated package of monitoring, analytics and a media contacts database. We could not find a similar platform that provided all of these services and that does a better job at finding our media mentions. Our Cision contract has just begun but we are already benefiting from its proven resources.” [/av_testimonial_single] [av_testimonial_single src='94340' name='Kim Dresser' subtitle='Founder, Indie Agency Inc' link='' linktext=''] “I have been a Cision customer for many years and recently was talked into switching to Meltwater by a very persistent and cool sales person. While the sales pitch was good and the platform seemed very user friendly, I quickly learned that Meltwater could not even begin to compete with Cision’s media database and that I had made a big mistake. Cision will definitely be my go to for the most up­-to­-date and largest media database out there and remain the best in this field.” [/av_testimonial_single] [/av_testimonials] [/av_section] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' id='' color='main_color' custom_bg='#989899' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern=''] [av_textblock size='' font_color='' color='']

Meltwater Reviews

[/av_textblock] [av_testimonials style='slider' columns='1' interval='20' font_color='' custom_title='' custom_content=''] [av_testimonial_single src='77047' name='Jenni Glenn' subtitle='PR Account Supervisor, Slice Communications' link='' linktext=''] “We decided to give Meltwater a chance. Their services did not live up to what was promised. From the second day of the contract, we began having problems. Meltwater has cost us hard­-earned money and countless, frustrating hours trying to navigate a broken system. Thankfully, we now have Cision (which is worlds above Meltwater in every imaginable way), and we are once again able to do our jobs without ripping our hair out.” [/av_testimonial_single] [av_testimonial_single src='77048' name='Nicole Petermel' subtitle='VP of Public Relations and Communications, Guaranteed Rate' link='' linktext=''] “From my experience with Meltwater, it didn’t offer near the capabilities that Cision did. In fact, I wasn’t even able to search editorial opportunities, which has always given me a competitive advantage when teeing up a pitch angle with press. I immediately contacted my Cision rep, who proved to be incredibly helpful in the process of phasing out Meltwater and using the Cision platform. Today I have access to thousands of opportunities, media contacts and wonderful customer service and I have Cision to thank for that. They truly are the leader in this space.” [/av_testimonial_single] [av_testimonial_single src='94341' name='Christopher J. Wells, MPA' subtitle='Communications Director, Personalized Medicine Coalition' link='' linktext=''] “Meltwater’s search function pulls up journalists based on the words used in their story. But, the incorporation of a concept into one story doesn’t mean a particular journalist will report on that topic going forward. I want to invest my very limited time in getting to know the journalists that are driving my field. Cision's tool is the right one for that purpose because its database curates search results based on the language in a journalist’s profile.” [/av_testimonial_single] [/av_testimonials] [/av_section] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat'] [av_textblock size='' font_color='' color=''] [marketo_uform form_id='1134' redirect_url='https://www.cision.com/us/contact-us/thank-you/' btn_text='request now'] [/av_textblock] [/av_one_full]
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How can you stand out when every brand claims to have this year’s must-have holiday item? Have a trusted third-party publication tell the world for you.

The holiday gift guides in lifestyle magazines and blogs make it easy for products to gain legitimacy and buzz. With easy-to-read layouts -- categorizing options by theme, price, location or event -- holiday gift guides boost a product’s visibility and make it easy for readers to discover and purchase the perfect presents. Click to Tweet! The key is making it into those guides. The 2015 Holiday Gift Guide PR Kit uses Cision’s comprehensive media database to provide detailed profiles of major lifestyle, fashion and entertainment influencers. Click to Tweet!Follow their pitching tips and use the listed lead time and deadlines to help outline your media relations strategy and spread word of your products and services. Don’t get lost in the last-minute holiday advertising rush; contact the most influential lifestyle media contacts today! [/av_textblock] [/av_one_full] [av_textblock]

Influencers

[/av_textblock] [av_one_third first] [av_team_member name='Jane Keltner de Valle ' job='Fashion News Director, Glamour ' src='https://static.cision.com/us/wp-content/uploads/2015/07/JaneKeitner.jpeg' attachment='72397' description='Jane Keltner de Valle joined Glamour as its fashion news director in May 2014 after spending almost a decade at Teen Vogue. The best contact for the holiday gift guide, Jane says top PR professionals adopt the mindset of the person they’re pitching and build relationships through email and mail. To stand out with your pitch, send Jane uniquely packaged pitches that include visuals. Keep in mind that Glamour’s lead time is five months. twitter twitter twitter'] [av_team_icon title='Twitter: 34.2K' link='https://twitter.com/JaneKeltnerdeV' link_target='_blank' icon='ue8f1' font='entypo-fontello'] [av_team_icon title='Instagram: 25.5K' link='https://instagram.com/janekeltnerdev/' link_target='_blank' icon='ue909' font='entypo-fontello'] [av_team_icon title='Pinterest: 37.K' link='https://www.pinterest.com/janekeltnerdev/' link_target='_blank' icon='ue8f8' font='entypo-fontello'] [/av_team_member] [/av_one_third] [av_one_third] [av_team_member name='Cori Murray ' job='Entertainment Director, Essence Magazine' src='https://static.cision.com/us/wp-content/uploads/2015/07/CoriMurray.jpeg' attachment='72401' description='As the entertainment director for Essence Magazine, Cori Murray primarily focuses on stories about film, music or television shows but also oversees the publication’s holiday gift guide submissions. When emailing a pitch to Cori, include "Essence pitch" in the subject line and consider that the publication’s lead times range between three and six months. Cori accepts email attachments and says follow-up calls are okay. twitter '] [av_team_icon title='Twitter: 4.6K' link='https://twitter.com/corimurray' link_target='_blank' icon='ue8f1' font='entypo-fontello'] [/av_team_member] [/av_one_third] [av_one_third] [av_team_member name='Melissa Aguilar ' job='Senior Editor, Features, Houston Chronicle ' src='https://static.cision.com/us/wp-content/uploads/2015/07/MelissaAguilar.jpg' attachment='72403' description='Melissa Aguilar is a senior editor for the Houston Chronicle, overseeing features, arts, entertainment, food, travel and the holiday gift guide. Melissa joined the Chronicle in 1982 and started overseeing features 30 years later. To catch her eye, give pitches a local angle and keep in mind that she requires a lead time of two weeks. For consideration for the Chronicle’s gift guide, make sure Melissa receives your submissions two months in advance. twitter '] [av_team_icon title='Twitter: 2.8K' link='https://twitter.com/melissaguilar' link_target='_blank' icon='ue8f1' font='entypo-fontello'] [/av_team_member] [/av_one_third] [av_hr class='default' height='50' shadow='no-shadow' position='center'] [av_one_third first] [av_team_member name='Gina Harney ' job='Blogger, The Fitnessista' src='https://static.cision.com/us/wp-content/uploads/2015/07/GinaHarney.jpeg' attachment='72404' description='Gina Harney is the blogging force behind The Fitnessista, a website that promotes healthy lifestyles through fitness and nutrition. Gina launched the publication’s first two holiday gift guides in 2010 and has expanded each year, offering specific guides catered to pregnant friends, yoga enthusiasts, toddlers and more. Brands cannot pay for placement in the gift guide. twitter twitter twitter twitter'] [av_team_icon title='Twitter: 25.3K' link='https://twitter.com/fitnessista' link_target='_blank' icon='ue8f1' font='entypo-fontello'] [av_team_icon title='Facebook: 28K' link='https://www.facebook.com/fitnessista' link_target='_blank' icon='ue8f3' font='entypo-fontello'] [av_team_icon title='Instagram: 15.3K' link='https://instagram.com/fitnessista/' link_target='_blank' icon='ue909' font='entypo-fontello'] [av_team_icon title='Pinterest: 10.6K' link='https://www.pinterest.com/fitnessista/' link_target='_blank' icon='ue8f8' font='entypo-fontello'] [/av_team_member] [av_textblock] The Fitnessista’s 2014 Guides: Holiday Gift Guide for Your BFFs Holiday Gift Guide: DIY Gift Ideas Holiday Gift Guide for the Gym Rat Holiday Gift Guide for Him Holiday Gift Guide for the Holiday Hostess Holiday Gift Guide for Your Pregnant Friends Holiday Gift Guide: The Toddler Edition Holiday Gift Guide for the Yogini [/av_textblock] [/av_one_third] [av_one_third] [av_team_member name='Kristen Chase & Liz Gumbinner ' job='Editors, Cool Mom Picks' src='https://static.cision.com/us/wp-content/uploads/2015/07/coolmoms.png' attachment='72405' description='Though Cool Mom Picks provides readers with gift guides throughout the year, its holiday gift guide stands out for its massive scope. Curated by founders Kristen Chase and Liz Gumbinner, the 2014 guide featured more than 20 individual pages ranging from “Cool Holiday Gifts for Grandparents, From the Grandkids. (With Your Money.)” to “Cool Gifts for Guys Who Make Fun of Hipsters But Secretly Covet All Their Stuff.” twitter twitter twitter twitter'] [av_team_icon title='Twitter: 473K' link='https://twitter.com/coolmompicks' link_target='_blank' icon='ue8f1' font='entypo-fontello'] [av_team_icon title='Facebook: 72K' link='https://www.facebook.com/CoolMomPicks' link_target='_blank' icon='ue8f3' font='entypo-fontello'] [av_team_icon title='Instagram: 6.6K' link='https://instagram.com/coolmompicks/' link_target='_blank' icon='ue909' font='entypo-fontello'] [av_team_icon title='Pinterest: 100K' link='https://www.pinterest.com/coolmompicks/' link_target='_blank' icon='ue8f8' font='entypo-fontello'] [/av_team_member] [av_textblock] Cool Mom Picks’ 2014 Guides: The Cool Mom Picks Holiday Gift Guide 2014 [/av_textblock] [/av_one_third] [av_one_third] [av_team_member name='Joanna Goddard ' job='Blogger, A Cup of Jo' src='https://static.cision.com/us/wp-content/uploads/2015/07/12-joanna-goddard.jpg' attachment='72406' description='After starting a career in magazine publishing in 2001, Joanna Goddard launched the lifestyle blog A Cup of Jo in January 2007. Her first gift guide debuted later that year. Today, A Cup of Jo’s gift guide features practical and off-beat gift ideas for everyone from moms, dads and siblings to spouses, friends and children. twitter twitter twitter twitter'] [av_team_icon title='Twitter: 57.2K' link='https://twitter.com/joannagoddard' link_target='_blank' icon='ue8f1' font='entypo-fontello'] [av_team_icon title='Facebook: 45K' link='https://www.facebook.com/cupofjoblog' link_target='_blank' icon='ue8f3' font='entypo-fontello'] [av_team_icon title='Instagram: 53.5K' link='https://instagram.com/joannagoddard/' link_target='_blank' icon='ue909' font='entypo-fontello'] [av_team_icon title='Pinterest: 176.9K' link='https://instagram.com/joannagoddard/' link_target='_blank' icon='ue8f8' font='entypo-fontello'] [/av_team_member] [av_textblock] A Cup of Jo’s 2014 Guides: Gift Guide Part #1 Gift Guide Part #2 Gift Guide Part #3 Gift Guide Part #4 Gift Guide Part #5 Gift Guide Part #6 Gift Guide Part #7 [/av_textblock] [/av_one_third] [av_hr class='default' height='50' shadow='no-shadow' position='center'] [av_textblock]

By the Numbers

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Publications

[/av_textblock] [av_textblock ] OUTLET: Indy's Child MEDIA TYPE: Magazine OPPORTUNITY TOPIC: Holiday Gift Guide OPPORTUNITY DESCRIPTION: Twelve days of holiday giveaways ISSUE DATE: 12/1/2015 LEAD TIMES: Features — 60 days prior, News — 60 days prior, Advertising — 30 days prior OUTLET: San Diego Magazine MEDIA TYPE: Magazine OPPORTUNITY TOPIC: Holiday Gift Guide OPPORTUNITY DESCRIPTION: Charitable giving guide ISSUE DATE: 11/27/2015 LEAD TIMES: Features — 60 days prior, News — 60 days prior, Advertising — 34 days prior OUTLET: All You MEDIA TYPE: Magazine OPPORTUNITY TOPIC: Holiday Gift Guide, Do It Yourself (DIY) OPPORTUNITY DESCRIPTION: Home: 12 DIY gifts in a jar ISSUE DATE: 12/1/2015 LEAD TIMES: Features — 90 days prior, Advertising — 55 days prior OUTLET: FamilyFun MEDIA TYPE: Magazine OPPORTUNITY TOPIC: Holiday Gift Guide OPPORTUNITY DESCRIPTION: Favorite things: holiday gift guide ISSUE DATE: 12/1/2015 LEAD TIMES: Features — 90 days prior, News — 90 days prior, Advertising — 30 days prior OUTLET: Cookbook Digest MEDIA TYPE: Magazine OPPORTUNITY TOPIC: Holiday Gift Guide OPPORTUNITY DESCRIPTION: Annual gift guide ISSUE DATE: 12/1/2015 LEAD TIMES: Features — 42 days prior, News — 42 days prior, Advertising — 42 days prior OUTLET: St. Louis Post-Dispatch MEDIA TYPE: Journal OPPORTUNITY TOPIC: Holiday Gift Guide OPPORTUNITY DESCRIPTION: The list: gifts for every budget ISSUE DATE: 11/22/2015 LEAD TIMES: Features — 7 days prior, Advertising — 10 days prior OUTLET: Metro Philadelphia MEDIA TYPE: Newspaper OPPORTUNITY TOPIC: Holiday Gift Guide, Technology, Seasons & Holidays OPPORTUNITY DESCRIPTION: Cyber Monday gift guide. ISSUE DATE: 11/30/2015 LEAD TIMES: Features — 2 days prior, News — 2 days prior, Advertising — 2 days prior OUTLET: The Seattle Times MEDIA TYPE: Newspaper OPPORTUNITY TOPIC: Holiday Gift Guide OPPORTUNITY DESCRIPTION: Sunday market: holiday gifts ISSUE DATE: 12/1/2015 LEAD TIMES: Features — 6 days prior, Advertising — 2 days prior OUTLET: Cosmetics MEDIA TYPE: Magazine OPPORTUNITY TOPIC: Holiday Gift Guide, Cosmetics OPPORTUNITY DESCRIPTION: Guide to gift sets and holiday launches: the best makeup ISSUE DATE: 12/1/2015 LEAD TIMES: Features — 84 days prior, News — 70 days prior, Advertising — 56 days prior OUTLET: Toronto Star MEDIA TYPE: Newspaper OPPORTUNITY TOPIC: Holiday Gift Guide, Consumer General Interest, Regional General Interest OPPORTUNITY DESCRIPTION: Very last minute shopping guide ISSUE DATE: 12/10/2015 LEAD TIMES: Features — 7 days prior, Advertising — 4 days prior [/av_textblock]
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