best practices

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Cision Contributor - November 2, 2017

A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

Alec Bojalad - May 24, 2017

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Christina Daves - May 2, 2017

Why no one cares about your products’ features and how to fix it.

Susan Guillory - April 20, 2017

Here are three tactics to help you get the most of your martech stack.

Cision Contributor - April 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.

Gini Dietrich - April 18, 2017

Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.

Jim Dougherty - March 30, 2017

When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.

Camille Sheehan - February 20, 2017

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET.

Laura Botham - February 19, 2016

Mobile madness has besieged our culture completely. As the Pew Research Center’s report on U.S. Smartphone Use in 2015 indicates, two […]

Jason Morgan - May 1, 2015

The secret of measuring for impact is knowing what is meaningful and can guide decisions.

Cision Contributor - September 2, 2014

Digital Engagement Manager Gina Joseph and Social Media Manager Lisa Denten are in Orlando, Fla., at the Social Media for […]

Lisa Denten - April 4, 2014

If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog […]

Lisa Denten - March 31, 2014

Earlier this year we took a look at B2C brands implementing content marketing well, and now we’re heading over to […]

Lisa Denten - March 26, 2014

This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search […]

Guest Contributor - March 21, 2014
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