best practices

How Agencies and In-House Teams Bring Out the Best in Each Other

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Your Press Release is Your Story

A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

Social Media and PR – Go Together Like Peanut Butter & Jelly

Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Why no one cares about your products' features and how to fix it.

3 Tactics to Get the Most Out of Your Martech Stack

Here are three tactics to help you get the most of your martech stack.

Create a Content Hub that Drives PR Results

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.

How To Create Awesome Content with Instagram’s New “Collections”

Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.

Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid

When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.

PR 101: How to Pitch CNET

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET.

Mobile Madness: Mobile Marketing & PR Best Practices

Mobile madness has besieged our culture completely. As the Pew Research Center’s report on U.S. Smartphone Use in 2015 indicates, two […]

Measuring for Impact: Metrics that Matter

The secret of measuring for impact is knowing what is meaningful and can guide decisions.

5 PR & Social Media Tips: Whole Foods, Cisco & Google Share Insight

Digital Engagement Manager Gina Joseph and Social Media Manager Lisa Denten are in Orlando, Fla., at the Social Media for […]

5 Reasons You Should Read Spin Sucks

If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog […]

3 B2B Companies That Do Content Marketing Right

Earlier this year we took a look at B2C brands implementing content marketing well, and now we’re heading over to […]

Why PR Pros Will Now Dominate SEO

This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search […]

1 2 3 4 5 6