Content Distribution


The Press Release: Dead or Vital for Comms?

Think you know what modern journalists want? Take our fast four-question quiz to discover if you can identify the truths and myths about targeting and engaging key media professionals.

Should All Copywriting Be Like Hemingway?

Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.

4 Distribution Tactics to Use to Keep Your Content From Going Nowhere

Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.

5 Ways to Refresh Your News Release Strategy

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.

Why Your Content Strategy is Failing And How to Fix it

Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

How to Drive Traffic & Lift Awareness With 8 Types of Content

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.

7 Examples of Successful Press Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

Top 10 BuzzFeed Staff on Instagram

    BuzzFeed is no stranger to promoting content across traditional social media, as any user of Facebook can attest to. […]

6 Ways Social Media Has Changed Public Relations

You know social media has changed public relations, but how exactly has it done so? See the six ways social media has changed how we do PR and get the tips you need to thrive in this new era.

Top 10 Texas Daily Newspapers

Most read dailies in the Lone Star state

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