Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.
Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.
Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.
BuzzFeed is no stranger to promoting content across traditional social media, as any user of Facebook can attest to. […]
You know social media has changed public relations, but how exactly has it done so? See the six ways social media has changed how we do PR and get the tips you need to thrive in this new era.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.