It’s easier to make a resolution than it is to keep it. Set small habits instead, and see big results.
As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes.
With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage...
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.
More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.
While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.
When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly...
70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands. Here’s how to support a social cause that matters to you.
Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.
E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?
John Hall’s latest infographic shows what consumers are looking for in brands they trust.
To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate...
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.