Content Marketing

Four PR Challenges Facing Cannabis Brands That Any Industry Can Learn From

Read about the four key challenges facing the fast-growing cannabis industry, which hold PR lessons for many other industries as well.

How to Build Real Brand Loyalty With Customers

To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.

The Top 5 Posts on Cision in July

Check out the top 5 stories on during the month of July 2018.

3 Content Marketing Lessons That Will Improve Your PR Strategy

Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.

How to Master Livestream Q&A for Better Engagement

Adding live video into your marketing mix has proven to be a great way to reach customers on a more personable level. Learn how to master livestreaming.

4 SEO Trends You Need to Embrace in 2018

Optimizing for Google is vital, but if you don't rank first, there's a lot you can do to improve your organic results. Check out 4 worthwhile SEO trends.

How to Prevent Marketing Blindness

Your website might have been flashy the first time visitors saw it, but what about the third or fourth time? Here are tips to prevent marketing blindness.

The Rise of Data-Driven Content Marketing (and How to Do It Right)

In the world of content marketing, tapping into data is especially important for creating unique experiences tailored to your audience.

Struggling With Content Personalization? Play Cards Against Humanity

It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Read on to learn more.

How to Write Content that Sparks a Conversation

Whether you’re writing about a trending topic or something completely new to spark conversation, you have to be original. Don’t write “me-too” content, instead, offer insight that’s new and valuable.

4 Valuable Tips for Marketers to Help Understand Diverse Audiences

Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.

How to Grow Your Business With User Generated Content Marketing

New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.

Top 10 Marketing & Communications Posts of 2017

As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.

How to Drive Traffic & Lift Awareness With 8 Types of Content

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.

12 Months of Content Marketing For 2018

Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

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