CONTENT MARKETING

 


How To Create Interesting Digital Content For A “Boring” Industry
Dec 20, 2017

How To Create Interesting Digital Content For A “Boring” Industry

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them —...

Entertainment Trumps Ads
Jul 14, 2015

Entertainment Trumps Ads

The worlds of public relations and advertising have merged to form integrated marketing. Historically the efforts of each department have […]

5 Ways to Increase Your Content Marketing Success Rate
Jun 18, 2015

5 Ways to Increase Your Content Marketing Success Rate

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]

116 Content Marketing Insights Worth Tattooing on Your Body
Jun 02, 2015

116 Content Marketing Insights Worth Tattooing on Your Body

When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day […]

Does Your Content Marketing Strategy Tell a Data-Driven Story?
Jun 02, 2015

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, […]

3 Ways You’re Already a Content Marketer—& Didn’t Know It!
May 25, 2015

3 Ways You’re Already a Content Marketer—& Didn’t Know It!

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions
May 20, 2015

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions

In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated […]

How’s Your Press Release Call to Action?
May 20, 2015

How’s Your Press Release Call to Action?

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your […]

5 More Outside-The-Box Content Marketing Ideas
May 19, 2015

5 More Outside-The-Box Content Marketing Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]

#Authority2015: Daniel Pink’s ABCs of Selling & Communication
May 15, 2015

#Authority2015: Daniel Pink’s ABCs of Selling & Communication

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. […]

Drive Blog Traffic With These 4 Content Marketing Tools
May 07, 2015

Drive Blog Traffic With These 4 Content Marketing Tools

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, […]

5 Ways to Spice Up Your B2B Content Marketing
May 05, 2015

5 Ways to Spice Up Your B2B Content Marketing

What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]

5 Outside-the-Box Content Creation Ideas
Apr 30, 2015

5 Outside-the-Box Content Creation Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. How do you stand out with […]

5 Ways to Improve Your Content Marketing
Apr 28, 2015

5 Ways to Improve Your Content Marketing

No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and […]

3 Steps to Efficient Content Amplification
Apr 25, 2015

3 Steps to Efficient Content Amplification

Your brand or a client has a great new product that your audience will want to know about, and you […]

How the New York Public Library’s Blog Mobilizes Communities
Apr 24, 2015

How the New York Public Library’s Blog Mobilizes Communities

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or […]

What to Know Before Creating a Content Marketing Strategy
Apr 23, 2015

What to Know Before Creating a Content Marketing Strategy

This post is based on our white paper “Outside-The-Box Content Marketing for PR.” A week into 2014, Mark Schaefer published […]

Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015
Apr 22, 2015

Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier […]

Branded Video Is Trending. Here’s What PR Pros Need to Know.
Apr 21, 2015

Branded Video Is Trending. Here’s What PR Pros Need to Know.

Wrap your mind around this. Google receives 4 million search queries per minute, about twice the number it received in […]

11 Content Marketing Mistakes to Avoid
Apr 20, 2015

11 Content Marketing Mistakes to Avoid

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content […]