CONTENT MARKETING

 


PR’s New Media Model
Apr 20, 2015

PR’s New Media Model

PR no longer is a press release or media relations business. We use a wide range of content and activities […]

5 Tips for Telling Your Story Visually
Apr 16, 2015

5 Tips for Telling Your Story Visually

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends […]

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases
Apr 15, 2015

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]

Tip Sheet! Drive Results at Events With Social Correspondents
Apr 14, 2015

Tip Sheet! Drive Results at Events With Social Correspondents

 In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, […]

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images
Apr 13, 2015

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images

“Image optimization is both an art and science: an art because there is no one definitive answer for how best […]

3 Content Marketing Ideas for Health Care Communicators
Apr 13, 2015

3 Content Marketing Ideas for Health Care Communicators

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. […]

5 Tips for Generating Fresh Content Ideas
Apr 11, 2015

5 Tips for Generating Fresh Content Ideas

Writer’s block is the worst, no? As communication professionals in the business of content creation, we want to make sure […]

White Paper: Want Content Success? Think Outside the Box!
Apr 07, 2015

White Paper: Want Content Success? Think Outside the Box!

Content marketing is a crucial piece of content strategies. To be effective, though, it needs to keep up with the […]

We’re Serious About “Write Good Content”
Apr 06, 2015

We’re Serious About “Write Good Content”

In all the articles we’ve read and written on content marketing, write good content may be both the worst and […]

The Rejection Rule
Apr 02, 2015

The Rejection Rule

Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start […]

Master Multimedia Storytelling With a Free E-Book!
Mar 31, 2015

Master Multimedia Storytelling With a Free E-Book!

To truly make an impact with your story, you need more than just words. Electronic media has made it necessary […]

8 Best Practices for Content Curation
Mar 30, 2015

8 Best Practices for Content Curation

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting […]

5 Signs a Site or Blog Isn’t A Good One to Pitch
Mar 25, 2015

5 Signs a Site or Blog Isn’t A Good One to Pitch

When it comes to finding public relations opportunities, the more sites that talk about your brand, the better, right? Not […]

Power Up Your Press Releases!
Mar 24, 2015

Power Up Your Press Releases!

The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]

3 Content Marketing Ideas for E-commerce Brands
Mar 20, 2015

3 Content Marketing Ideas for E-commerce Brands

E-commerce can benefit from content marketing in a way that many other companies cannot. For one thing, you see immediate […]

#MetricsChat Recap: Social Media Listening with Josh Martin
Mar 09, 2015

#MetricsChat Recap: Social Media Listening with Josh Martin

Last week on March 5th, Josh Martin, Director of Digital and Social Media, Arby’s guest-hosted the 13th session of #MetricsChat series. We discussed “Social […]

#MetricsChat Recap: Matt Siltala discusses “shareable” visual content
Feb 20, 2015

#MetricsChat Recap: Matt Siltala discusses “shareable” visual content

Yesterday, we had the privilege of having Matt Siltala, President & Founder of Avalaunch Media as our expert guest for the #MetricsChat series. […]

Integrated Promotion: How to Build a Strategy That Increases Traffic, Visibility
Feb 17, 2015

Integrated Promotion: How to Build a Strategy That Increases Traffic, Visibility

With the rise of digital content marketing, the amount of content being created online every day has become overwhelming. The […]

5 Tips for a Successful YouTube PR Campaign
Feb 12, 2015

5 Tips for a Successful YouTube PR Campaign

YouTube isn’t home to only beloved cat and how-to videos. It’s a visual-social network poised for growth. Digiday reports an […]

How to Get a Juicy Quote for Your Press Release
Feb 11, 2015

How to Get a Juicy Quote for Your Press Release

Of all the written components of a press release, the quote is second to only the headline in terms of […]