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This is a guest post by Anna Guerrero. Anna is Content Editor at Canva, an easy-to-use online design platform. Attending meetings, […]
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. […]
Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]
If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of […]
Want delicious results from your public relations and content creation efforts? Link the two together. Here are three strategies that will help you achieve greater success with your PR campaigns and content marketing.
Does your content sing “me, me, me” or “you, you, you?” If your content marketing focuses on yourself as opposed to your customer, you’re limiting your results. Here’s how to put customers at the center of your content universe.
“Build it and they will come” strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here’s what you need to do.
Stories are the bread and butter of the PR world. Are yours as effective as they can possibly be? Before publishing your next story ask and answer these three questions to turn your content from okay to spectacular.
No one piece of content aligns with the interests of all of a PR pro’s audiences. In fact, even with specific audiences interests are diverse. Use these 11 quick tips to optimize your content for potential customers and media.
Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.
Visuals help your PR content stand out. But what if you don’t have the budget or expertise? Discover the easy-to-use free graphic design tool that will become your new best friend. Plus, get five tips to make your images click magnets.
Content marketing is a tool that belongs to PR pros as much as marketers. Download Vocus’ latest free white paper to see how content marketing benefits PR and best practices for building relationships and driving coverage.
Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that’s integrated with your organization’s goals in mind. These acronyms will help.
PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too. To accomplish both, PR pros […]
Think writing has lost its luster in this age of click-bait headlines and Snapchat? Writing’s actually more important than ever. Follow Ann Handley’s six PR writing rules to drive success.
For measurable outcomes, “great content needs to be paired with great promotion,” says Kevin Bailey, CMO of DigitalRelevance. The days […]
In an age of Snapchat and click-bait headlines, does writing seem useless and ordinary? Writing’s actually more important than ever in PR and Ann Handley provides the tips and tactics you need to succeed.
Creating content is a necessity in PR, but it can get expensive to churn it out consistently. Save money, boost efficiency and feed the content beast by using these eight great content curation tools.
This is a guest post by Ashley Sherman, Director of Digital Media Relations at Relevance. PR professionals offer a wide variety […]
The right marketing content delivers traffic and sales, but what makes it the right content? A connection. Use these three methods to create content that connects to drive sales or, at the very least, earn a return visit.
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