CONTENT MARKETING

 


7 Social Media Design Ideas for PR Pros
Nov 24, 2014

7 Social Media Design Ideas for PR Pros

This is a guest post by Anna Guerrero. Anna is Content Editor at Canva, an easy-to-use online design platform.  Attending meetings, […]

Infographic: The Social Video Starter Guide for PR Pros
Nov 19, 2014

Infographic: The Social Video Starter Guide for PR Pros

This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. […]

The Blending World of Content and Journalism
Nov 18, 2014

The Blending World of Content and Journalism

Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]

Why Content Marketing Fails…and How It Can Succeed
Nov 17, 2014

Why Content Marketing Fails…and How It Can Succeed

If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of […]

How to Tailor Your Content to PR Campaigns
Oct 22, 2014

How to Tailor Your Content to PR Campaigns

Want delicious results from your public relations and content creation efforts? Link the two together. Here are three strategies that will help you achieve greater success with your PR campaigns and content marketing.

Who’s at the Center of Your PR Universe?
Oct 08, 2014

Who’s at the Center of Your PR Universe?

Does your content sing “me, me, me” or “you, you, you?” If your content marketing focuses on yourself as opposed to your customer, you’re limiting your results. Here’s how to put customers at the center of your content universe.

It’s Time to Think of Your Content as a Party Bus
Oct 01, 2014

It’s Time to Think of Your Content as a Party Bus

“Build it and they will come” strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here’s what you need to do.

Answer These 3 Questions to Tell a Better Story
Sep 09, 2014

Answer These 3 Questions to Tell a Better Story

Stories are the bread and butter of the PR world. Are yours as effective as they can possibly be? Before publishing your next story ask and answer these three questions to turn your content from okay to spectacular.

How to Optimize Content for Prospects and the Media
Sep 04, 2014

How to Optimize Content for Prospects and the Media

No one piece of content aligns with the interests of all of a PR pro’s audiences. In fact, even with specific audiences interests are diverse. Use these 11 quick tips to optimize your content for potential customers and media.

Algorithm Changes Are the Norm Thanks to Scammers and Spammers
Sep 02, 2014

Algorithm Changes Are the Norm Thanks to Scammers and Spammers

Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.

The Free Graphic Design Tool PR Pros Need
Aug 27, 2014

The Free Graphic Design Tool PR Pros Need

Visuals help your PR content stand out. But what if you don’t have the budget or expertise? Discover the easy-to-use free graphic design tool that will become your new best friend. Plus, get five tips to make your images click magnets.

Want to Get Coverage With Content? Download Our Free White Paper!
Aug 26, 2014

Want to Get Coverage With Content? Download Our Free White Paper!

Content marketing is a tool that belongs to PR pros as much as marketers. Download Vocus’ latest free white paper to see how content marketing benefits PR and best practices for building relationships and driving coverage.

ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs
Aug 26, 2014

ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs

Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that’s integrated with your organization’s goals in mind. These acronyms will help.

Optimize Your Content Marketing for PR Success
Aug 25, 2014

Optimize Your Content Marketing for PR Success

PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too.   To accomplish both, PR pros […]

6 Rules for Writing in PR (Rule 3 Makes So Much Sense)
Aug 25, 2014

6 Rules for Writing in PR (Rule 3 Makes So Much Sense)

Think writing has lost its luster in this age of click-bait headlines and Snapchat? Writing’s actually more important than ever. Follow Ann Handley’s six PR writing rules to drive success.

Use PR to Promote Your Content Marketing
Aug 18, 2014

Use PR to Promote Your Content Marketing

For measurable outcomes, “great content needs to be paired with great promotion,” says Kevin Bailey, CMO of DigitalRelevance. The days […]

Writing Rules for PR: 6 Questions With Ann Handley
Aug 14, 2014

Writing Rules for PR: 6 Questions With Ann Handley

In an age of Snapchat and click-bait headlines, does writing seem useless and ordinary? Writing’s actually more important than ever in PR and Ann Handley provides the tips and tactics you need to succeed.

8 Content Curation Tools That Will Slash Your PR Budget
Aug 11, 2014

8 Content Curation Tools That Will Slash Your PR Budget

Creating content is a necessity in PR, but it can get expensive to churn it out consistently. Save money, boost efficiency and feed the content beast by using these eight great content curation tools.

Why Content Research Needs PR
Jul 17, 2014

Why Content Research Needs PR

This is a guest post by Ashley Sherman, Director of Digital Media Relations at Relevance. PR professionals offer a wide variety […]

3 Ways to Create Content That Connects
Jul 10, 2014

3 Ways to Create Content That Connects

The right marketing content delivers traffic and sales, but what makes it the right content? A connection. Use these three methods to create content that connects to drive sales or, at the very least, earn a return visit.