Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

Annemaria Nicholson - June 19, 2014

Most marketers would agree that brand advocacy programs are a good idea.  The ultimate challenge is finding and nurturing customers […]

Laura van Dijken - July 30, 2013

 Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann  discuss the 5 W’s of Social Engagement! This […]

Laura van Dijken - July 17, 2013

An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an […]

Annemaria Nicholson - July 1, 2013

When devising new business growth strategies, consider the “80/20” rule. Often, 80 percent of revenue comes from just 20 percent […]

Annemaria Nicholson - April 8, 2013

Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”.  I want to […]

Jennifer Radons - April 8, 2013

[disclaimer: the post below contains rampant personal advocacy for Nordstrom and Mint.com, which may not be – but hopefully is […]

Omri Duek - March 4, 2013

Guest post by Robyn Baitcher, of BrightWireInc. I work within a small editorial team at a company that publishes short, […]

Annemaria Nicholson - July 20, 2012

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

Yvette Pistorio - March 29, 2012

We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]

Annemaria Nicholson - October 18, 2011

If you don’t think lifetime value for your biz can be achieved from social media, think again. Social media prodigy […]

Annemaria Nicholson - October 13, 2011

At the recent Forrester Marketing Forum #FMF11 the key theme was around how rapid innovation is creating radical shifts in […]

Jennifer Rodriguez - April 14, 2011

  Interesting panel at MediaPost’s OMMA Global yesterday, which sought to answer the question many marketers have been grappling with — […]

Jennifer Rodriguez - March 2, 2011

As I mentioned in my post last week, I had the opportunity to attend the 3rd Annual Gravity Summit at […]

Ellen Enrico - February 28, 2011

When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social […]

Debbie DeGabrielle - February 2, 2011
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