Measure Your PR With Real Numbers

Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

Building a Brand That Drives Passion – What Marketers Need to Know (#Infographic)

Most marketers would agree that brand advocacy programs are a good idea.  The ultimate challenge is finding and nurturing customers […]

Webcast: Best Practices for Social Engagement

 Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann  discuss the 5 W’s of Social Engagement! This […]

Five Rules for Building Online Community

An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an […]

5 Ways to Engage and Reward Loyal Customers

When devising new business growth strategies, consider the “80/20” rule. Often, 80 percent of revenue comes from just 20 percent […]

How to Take My Money

Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”.  I want to […]

Nordstrom’s Mint Save

[disclaimer: the post below contains rampant personal advocacy for Nordstrom and Mint.com, which may not be – but hopefully is […]

The Perks of Being a (Twitter) Wallflower

Guest post by Robyn Baitcher, of BrightWireInc. I work within a small editorial team at a company that publishes short, […]

PR News Roundup 3/30/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

Making Your Brand More Likeable with Social Media: #PRWebChat Recap

We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]

Why Social Media Is Like a Marriage and 5 Other Great Social Media Tips

If you don’t think lifetime value for your biz can be achieved from social media, think again. Social media prodigy […]

Is Data the Secret Sauce of Marketing Innovation?

At the recent Forrester Marketing Forum #FMF11 the key theme was around how rapid innovation is creating radical shifts in […]

OMMA Global – What is the worth of a Facebook Fan

  Interesting panel at MediaPost’s OMMA Global yesterday, which sought to answer the question many marketers have been grappling with — […]

Powerful Presentations at the 3rd Annual Gravity Summit

As I mentioned in my post last week, I had the opportunity to attend the 3rd Annual Gravity Summit at […]

Why Social Media Success Will Not Be in a Silo

When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social […]

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