Apr 16, 2018
Unfortunately, influencer marketing isn't a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?
Mar 26, 2018
Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.
Mar 19, 2018
IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer. (Read: All my […]
Feb 26, 2018
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
Feb 14, 2018
n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Jan 24, 2018
Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts.
Dec 14, 2017
You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]
Nov 22, 2017
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.
Nov 20, 2017
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
Oct 17, 2017
You probably won't be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Oct 10, 2017
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.
Sep 6, 2017
The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company's reach.
Aug 30, 2017
Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
Aug 24, 2017
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. Learn what the experts have to say about creating a successful PR strategy.
Jul 21, 2017
This week we rank the top radio stations in the United States by Nielsen Audio ratings. Did your favorite station […]