INFLUENCER MARKETING

 


How to Fix Influencer Marketing
Sep 23, 2019

How to Fix Influencer Marketing

So, what exactly can bring influencer marketing back to life? Perhaps the answer is in influencer relations – the shift to genuine longer-term relationships which focus on a brand’s purpose.

A Handy Guide to Working With B2B Influencers
Sep 04, 2019

A Handy Guide to Working With B2B Influencers

B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—so let's break it down.

How to Get Media Coverage for Your Experiential Marketing Event
Aug 28, 2019

How to Get Media Coverage for Your Experiential Marketing Event

Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships

Integrating Earned Media into Paid and Owned: An Actionable Guide
Aug 22, 2019

Integrating Earned Media into Paid and Owned: An Actionable Guide

In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention
Jul 11, 2019

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention

Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.

Pitch perfect travel: Top 5 travel pitching tips
Jun 06, 2019

Pitch perfect travel: Top 5 travel pitching tips

Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
Apr 17, 2019

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

Why Influencer Graphs Are the Future of Influencer Marketing
Apr 04, 2019

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...

Jay Baer: Embracing the Influencer Graph
Feb 13, 2019

Jay Baer: Embracing the Influencer Graph

In this video, Jay talks about the Influencer Graph and how it helps communicators optimize influencer identification to reach the right audiences.

6 Tips to Managing Influencer Relationships Featuring Jay Baer
Apr 30, 2018

6 Tips to Managing Influencer Relationships Featuring Jay Baer

After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?

How to Pitch an Influencer With Jay Baer
Apr 23, 2018

How to Pitch an Influencer With Jay Baer

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you ...

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]
Apr 16, 2018

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

The 4-Step Plan to Build a Better Ambassador Program
Mar 26, 2018

The 4-Step Plan to Build a Better Ambassador Program

Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.

How to Get Invited to a Conference as a Social Influencer
Mar 19, 2018

How to Get Invited to a Conference as a Social Influencer

IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer.  (Read: All my […]

7 Types of Influencers That Impact Today’s Consumer
Feb 26, 2018

7 Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

How Authentic Influencer Relationships Create Remarkable PR
Feb 14, 2018

How Authentic Influencer Relationships Create Remarkable PR

n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

Crush Influencer Marketing by Solving Pain Points
Jan 24, 2018

Crush Influencer Marketing by Solving Pain Points

Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even ...

How Top PR Pros Track Down the Best B2B Influencers
Dec 14, 2017

How Top PR Pros Track Down the Best B2B Influencers

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

How to Strengthen Returns from Micro-Influencers
Nov 22, 2017

How to Strengthen Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?
Nov 20, 2017

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.