Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you ...
Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?
Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.
IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer. (Read: All my […]
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even ...
You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]
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