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B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—so let's break it down.
Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships
In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.
Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.
Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.
To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...
In this video, Jay talks about the Influencer Graph and how it helps communicators optimize influencer identification to reach the right audiences.
After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?
To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you ...
Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?
Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.
IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer. (Read: All my […]
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even ...
You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
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