Influencer Marketing

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

Unfortunately, influencer marketing isn't a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

The 4-Step Plan to Build a Better Ambassador Program

Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.

How to Get Invited to a Conference as a Social Influencer

IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer.  (Read: All my […]

7 Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

How Authentic Influencer Relationships Create Remarkable PR

n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

Crush Influencer Marketing by Solving Pain Points

Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts.

How Top PR Pros Track Down the Best B2B Influencers

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

How to Strengthen Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

6 Simple Rules for Email Pitches

You probably won't be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Content Distribution Best Practices: 3 Strategies You Should Update

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.

Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company's reach.

9 Strategies for Attracting Influencers to Your Content

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.

From the Mouth of the Media: Create Successful PR Strategies Every Time

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. Learn what the experts have to say about creating a successful PR strategy.

Top 10 U.S. Radio Stations

This week we rank the top radio stations in the United States by Nielsen Audio ratings. Did your favorite station […]

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