Influencer Marketing


Top Pitching Tips Guaranteed to Catch a Journalist’s Attention

Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.

Pitch perfect travel: Top 5 travel pitching tips

Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out of your efforts.

Jay Baer: Embracing the Influencer Graph

In this video, Jay talks about the Influencer Graph and how it helps communicators optimize influencer identification to reach the right audiences.

6 Tips to Managing Influencer Relationships Featuring Jay Baer

After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?

How to Pitch an Influencer With Jay Baer

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer.

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

The 4-Step Plan to Build a Better Ambassador Program

Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.

How to Get Invited to a Conference as a Social Influencer

IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer.  (Read: All my […]

7 Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

How Authentic Influencer Relationships Create Remarkable PR

n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

Crush Influencer Marketing by Solving Pain Points

Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts.

How Top PR Pros Track Down the Best B2B Influencers

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

How to Strengthen Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

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