INSIGHTS

 


Trust in Communicators Studie (TiCS) 2019 – Teil 2
Nov 01, 2019

Trust in Communicators Studie (TiCS) 2019 – Teil 2

Studie der Universität Leipzig belegt geringes Vertrauen in Vorstände, PR- und Marketingverantwortliche in Deutschland – Bevölkerung vertraut externen Fürsprechern mehr als Journalisten.

Takeaways from Cision’s 10th Annual State of the Media Report
Apr 23, 2019

Takeaways from Cision’s 10th Annual State of the Media Report

Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.

Why Data and Tech Savvy PR Pros Are in High Demand
Oct 03, 2018

Why Data and Tech Savvy PR Pros Are in High Demand

From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.

The Best Way To Prepare For Artificial Intelligence In Public Relations
Mar 28, 2018

The Best Way To Prepare For Artificial Intelligence In Public Relations

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

Earned Media Rising Podcast With Cision CMO, Chris Lynch
Oct 16, 2017

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

How to Effectively Communicate Your Rebrand
Jun 16, 2017

How to Effectively Communicate Your Rebrand

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
Jun 06, 2017

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that ...

How to Spy on Your Competition & Steal Their Secrets
Jun 02, 2017

How to Spy on Your Competition & Steal Their Secrets

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

Listen to Your Customers: Why You Need to Embrace Customer Complaints
May 30, 2017

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Jay Baer explains how to listen to customers and embrace complaints.

Marketing Measurement: Collect Data First, Ask Questions Later
May 12, 2017

Marketing Measurement: Collect Data First, Ask Questions Later

Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

How to Stop a Nightmare: Listen to Your Customers
May 03, 2017

How to Stop a Nightmare: Listen to Your Customers

Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact
Apr 28, 2017

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Video: Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.

Art and Science: The Three Pillars of Storytelling Mapped to Data
Apr 27, 2017

Art and Science: The Three Pillars of Storytelling Mapped to Data

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Why Brands Must Personalize the PR Experience
Apr 10, 2017

Why Brands Must Personalize the PR Experience

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

3 Listening Lessons for Marketers
Apr 06, 2017

3 Listening Lessons for Marketers

Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

Why Brands Need to Get Emotional
Apr 05, 2017

Why Brands Need to Get Emotional

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

Leveraging Tech to Deliver Actionable Intelligence to Executives
Mar 28, 2017

Leveraging Tech to Deliver Actionable Intelligence to Executives

We weren’t kidding when we said we wanted to move fast! Today, we’ve announced the acquisition of Bulletin Intelligence, a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful...

Facebook Page Insights: 8 Dos and Don’ts for Measuring Your Facebook Presence
Sep 22, 2014

Facebook Page Insights: 8 Dos and Don’ts for Measuring Your Facebook Presence

Ah, Facebook! If you had some expertise using Facebook last week, odds are you are an amateur this week. With all the constant changes, how can you know if you’re doing a good job. The key to solving the puzzle is Facebook Insights.

Finding the Holy Grail: Insights from social media analytics
Nov 22, 2013

Finding the Holy Grail: Insights from social media analytics

Insight:  noun ˈin-ˌsīt The power or act of seeing into a situation. The act or result of apprehending the inner nature […]

Turbo charge your approach to social media analysis
Nov 13, 2013

Turbo charge your approach to social media analysis

What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]