marketing strategy


How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

Influencing Through Earned Media: Top 3 Takeaways

Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

Cision's Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]

Learn how the TEAM model combines technology, data, processes and analysis to modernize communications.

How Earned Media Management Counters Deceptive Ad Practices

Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

Your MarTech Strategy Requires Earned Media Management

The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).

Modern Communicator Video Series With Jay Baer: Measured

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the final video about being measured and proving ROI.

Modern Communicator Video Series With Jay Baer: Agile

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the fourth video about being agile and finding the right influencers.

3 Ways to Prepare Your Brand for a Major PR Campaign

When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.

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