As with any marketing campaign, the key to success is research. Tying campaigns around holidays is always a great way to gain some traction, but to ensure that effort pays off a little research goes a long way.
We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.
What marketing tactics should we leave in 2017? See how people weighed in by reading this #CisionChat recap.
Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.
From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.