MARKETING STRATEGY

 


As Consumer Trust Thins, Marketers Must Pivot to Earned Media
Oct 02, 2019

As Consumer Trust Thins, Marketers Must Pivot to Earned Media

Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...

How to Get Media Coverage for Your Experiential Marketing Event
Aug 28, 2019

How to Get Media Coverage for Your Experiential Marketing Event

Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships

Integrating Earned Media into Paid and Owned: An Actionable Guide
Aug 22, 2019

Integrating Earned Media into Paid and Owned: An Actionable Guide

In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.

How Your Brand Can Take A Political Stand
Jun 12, 2019

How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

How to Use Psychology to Refresh the Rebrand Experience
May 30, 2019

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

Influencing Through Earned Media: Top 3 Takeaways
May 22, 2019

Influencing Through Earned Media: Top 3 Takeaways

Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
Apr 17, 2019

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

Cision's Adobe Summit Takeaways
Apr 08, 2019

Cision's Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Why Influencer Graphs Are the Future of Influencer Marketing
Apr 04, 2019

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]
Feb 15, 2019

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]

Learn how the TEAM model combines technology, data, processes and analysis to modernize communications.

How Earned Media Management Counters Deceptive Ad Practices
Feb 11, 2019

How Earned Media Management Counters Deceptive Ad Practices

Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.

Jay Baer: Redefining the Role of PR and Measurement
Feb 06, 2019

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management
Jan 30, 2019

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

How Earned Media Management Optimizes Comms Campaigns
Nov 27, 2018

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

Your MarTech Strategy Requires Earned Media Management
Nov 19, 2018

Your MarTech Strategy Requires Earned Media Management

The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).

Modern Communicator Video Series With Jay Baer: Measured
Oct 16, 2018

Modern Communicator Video Series With Jay Baer: Measured

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the final video about being measured and proving ROI.

Modern Communicator Video Series With Jay Baer: Agile
Oct 09, 2018

Modern Communicator Video Series With Jay Baer: Agile

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the fourth video about being agile and finding the right influencers.

3 Ways to Prepare Your Brand for a Major PR Campaign
Oct 08, 2018

3 Ways to Prepare Your Brand for a Major PR Campaign

When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.

Modern Communicator Video Series With Jay Baer: Evolved
Oct 02, 2018

Modern Communicator Video Series With Jay Baer: Evolved

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the third video about being evolved and breaking down silos.

Modern Communicator Video Series With Jay Baer: Targeted Comms
Sep 25, 2018

Modern Communicator Video Series With Jay Baer: Targeted Comms

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the 2nd video, Targeted Comms.