marketing strategy


Marketing to Your Advantage: Bringing Innovation to the Forefront

Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.

3 Ways to Build a Purpose-Driven Communication Strategy

If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.

How The Middle can Help you with Your Event Marketing Strategy

Learn how takeaways from the hit TV show The Middle can help you with your event marketing strategy.

6 Tips for Marketers on St. Patrick’s Day

As with any marketing campaign, the key to success is research. Tying campaigns around holidays is always a great way to gain some traction, but to ensure that effort pays off a little research goes a long way.

How Privacy Conscious Brands Can Gain an Edge on the Competition

We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.

#CisionChat: What Marketing Tactics Should We Leave in 2017?

What marketing tactics should we leave in 2017? See how people weighed in by reading this #CisionChat recap.

4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.

4 Ways to Win Over Skeptical Consumers

Today’s consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Marketing a business doesn’t have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.

Your Marketing Is Only As Strong As Its Weakest Link

While it’s tempting to spend your marketing budget on your most successful tactic, today’s buyers exhibit a high degree of cross-channel behavior.

5 Challenges to Effective Communication

We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a […]

5 Things to Consider When Planning Your Video Marketing Strategy

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]

3 Valuable Lessons From the B2B Marketing Forum

For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily […]

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