MEASUREMENT

 


Free E-Book! Prove ROI With Multi-Touch Attribution
Apr 27, 2016

Free E-Book! Prove ROI With Multi-Touch Attribution

Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision’s free e-book!

How to Make Smart Marketing Decisions Based on the Right Analytics
Mar 02, 2016

How to Make Smart Marketing Decisions Based on the Right Analytics

With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!

20 PR Measurements Beyond Impressions & AVEs for Sales Value
Sep 23, 2015

20 PR Measurements Beyond Impressions & AVEs for Sales Value

Kate Finley is the founder and CEO of Belle Communications, a digital marketing and public relations agency specializing in PR, social media […]

The 4 Measurement Trends PR Pros Should Watch
Sep 01, 2015

The 4 Measurement Trends PR Pros Should Watch

Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions […]

4 Ways to Measure Podcasting Success
Aug 29, 2015

4 Ways to Measure Podcasting Success

Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at […]

Keep it Simple: Getting Started With a Multi-Touch Attribution Model
Jul 02, 2015

Keep it Simple: Getting Started With a Multi-Touch Attribution Model

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start […]

4 Steps for Turning Measurement Into Money
Jun 30, 2015

4 Steps for Turning Measurement Into Money

Is there money in PR measurement? Not exactly. PR measurement’s benefits are its insights. Follow these four steps to turn data into insights and insights into business results.

4 Things to Measure in Your PR
Jun 16, 2015

4 Things to Measure in Your PR

It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]

5 HUGE Misconceptions About Facebook’s Value to Your Business
Jun 15, 2015

5 HUGE Misconceptions About Facebook’s Value to Your Business

 “Facebook, it seems, is unstoppable.” – Adrienne LaFrance, The Atlantic, April 29, 2015 Nowadays, advertising value equivalency (AVE) is recognized […]

Your 5-Step Plan to Modern PR Measurement
Jun 09, 2015

Your 5-Step Plan to Modern PR Measurement

Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) […]

Get The Resources You Need to Measure PR Effectively
Jun 05, 2015

Get The Resources You Need to Measure PR Effectively

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker […]

5 Rules-Based Attribution Models PR Pros Should Know
Jun 04, 2015

5 Rules-Based Attribution Models PR Pros Should Know

This post is based on content from our free white paper “How to Measure PR in a Multi-Touch Attribution Model.” […]

6 Tips for Your PR Measurement Program
Jun 01, 2015

6 Tips for Your PR Measurement Program

Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]

3 Multi-Touch Attribution Models for a Data-Driven PR Strategy
May 30, 2015

3 Multi-Touch Attribution Models for a Data-Driven PR Strategy

Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to […]

Free White Paper! Measure PR Using Multi-Touch Attribution
May 28, 2015

Free White Paper! Measure PR Using Multi-Touch Attribution

Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to ...

4 Ways to Link Facebook Posts to Business Outcomes
May 26, 2015

4 Ways to Link Facebook Posts to Business Outcomes

One of the most frustrating things about Facebook is to understand the potential of the network and not to be […]

Measuring Metrics: What’s the Formula for Showcasing PR’s Value?
May 26, 2015

Measuring Metrics: What’s the Formula for Showcasing PR’s Value?

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives […]

3 Measurement Tools for PR Pros
May 16, 2015

3 Measurement Tools for PR Pros

While it used to be a running joke that many in the communication industry were there to avoid numbers and […]

Measure Your PR Like a Super Sleuth
May 13, 2015

Measure Your PR Like a Super Sleuth

I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]

How to Drive Web Traffic With Social Media Analytics
May 12, 2015

How to Drive Web Traffic With Social Media Analytics

Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA […]