MEASUREMENT

 


The Most Important PR Measurement Tool You’re Not Using
May 11, 2015

The Most Important PR Measurement Tool You’re Not Using

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]

5 “W”s to Consider Before Starting PR Measurement
May 09, 2015

5 “W”s to Consider Before Starting PR Measurement

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]

How to Engineer the Perfect PR Metric
May 06, 2015

How to Engineer the Perfect PR Metric

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]

Free Tip Sheet! 6 Steps to Modern PR Measurement
May 05, 2015

Free Tip Sheet! 6 Steps to Modern PR Measurement

Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]

How Google Analytics Can Improve Your PR Metrics
Apr 27, 2015

How Google Analytics Can Improve Your PR Metrics

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]

How to Create Your 2015 PR Measurement Plan
Dec 31, 2014

How to Create Your 2015 PR Measurement Plan

If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]

Can Data Inspire the Golden Age of PR?
Nov 25, 2014

Can Data Inspire the Golden Age of PR?

The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]

3 Steps to Measuring PR’s Business Impact
Nov 10, 2014

3 Steps to Measuring PR’s Business Impact

Why isn’t the PR profession as respected as it should be? I read this question in an article on Fortune […]

18 Measurement Insights from PR’s Top Minds
Oct 02, 2014

18 Measurement Insights from PR’s Top Minds

Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR’s top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!

Measuring Your PR Is Like Climbing Mt. Everest
Sep 30, 2014

Measuring Your PR Is Like Climbing Mt. Everest

Want to conquer PR measurement? It’s like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.

How to Master PR Measurement
Sep 22, 2014

How to Master PR Measurement

Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.

Measure Your Work!
Sep 19, 2014

Measure Your Work!

Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]

Measurement: Don’t Get Caught in the Weeds
Sep 19, 2014

Measurement: Don’t Get Caught in the Weeds

Measurement’s about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.

Think Different: Regulated PR and Mythical Formulas
Sep 17, 2014

Think Different: Regulated PR and Mythical Formulas

If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.

Shankman on Customer Loyalty, Poulton Predicts the Future
Sep 16, 2014

Shankman on Customer Loyalty, Poulton Predicts the Future

Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.

Social PR’s Value and Snackable Measurement Insights!
Sep 15, 2014

Social PR’s Value and Snackable Measurement Insights!

Missed AMEC Measurement Week in NYC? Get the highlights of the event, including Mark Schaefer’s discussion of social media PR’s value and other industry thought leaders discussing the state of PR measurement.

Get Ready to Measure!
Sep 15, 2014

Get Ready to Measure!

This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR?   According to Vocus CEO Peter […]

5 Ways to Overcome Roadblocks to Measuring Social Media
Sep 12, 2014

5 Ways to Overcome Roadblocks to Measuring Social Media

Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren’t measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.

How to Decipher Press Release Data and Analytics
Sep 10, 2014

How to Decipher Press Release Data and Analytics

Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.

6 Questions to Answer Before You Measure PR
Aug 28, 2014

6 Questions to Answer Before You Measure PR

Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.