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“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]
As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]
Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]
If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]
The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]
Why isn’t the PR profession as respected as it should be? I read this question in an article on Fortune […]
Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR’s top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!
Want to conquer PR measurement? It’s like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.
Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.
Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]
Measurement’s about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.
If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.
Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.
Missed AMEC Measurement Week in NYC? Get the highlights of the event, including Mark Schaefer’s discussion of social media PR’s value and other industry thought leaders discussing the state of PR measurement.
This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR? According to Vocus CEO Peter […]
Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren’t measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.
Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.
Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.
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