measurement


Four Ways To Rethink Your Approach To Earned Media Measurement

As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.

What Vanity Metrics Aren't Telling You About Earned Media

Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

The Earned Media Metrics That Really Matter

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.

What Your Press Release Analytics Are Really Telling You About Your PR

How to understand and make press release analytics work for you.

Marketing Measurement: Collect Data First, Ask Questions Later

Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Video: Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.

New Research Provides Independent PR Firm Benchmarks

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

3 Ways to More Effectively Measure ROI

Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]

Behind the Headlines With Ed Chambliss

Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]

Discussing Data at AMEC: Q&A with Tina McCorkindale

Tina McCorkindale, President and CEO of the Institute for Public Relations, and Michelle Vangel, Vice President of Insight Solutions at Cision […]

Why Metrics Matter: Day One at the AMEC International Summit

This week hundreds of communication professionals have jetted off to London for the 8th annual Association for the Measurement and […]

How a Unified Team Results in More ROI

Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second […]

3 Steps to Analyzing Your PR Measurement Data

Without accurate data, your brand won’t be able to analyze its success. Learn how to determine which PR campaigns have the biggest effect on the sales journey.

Free E-Book! Prove ROI With Multi-Touch Attribution

Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision’s free e-book!

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