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Kaylee Hartung joins ABC News, Francesca Fontana changes roles at WSJ, and more
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PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
The more info you have, the better you can shape communication strategies. Check out 10 ways your brand can use media monitoring to thrive.
Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.
Here are four steps to better understand your industry through social analysis.
If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.
Recent social movements speak to the power of these communications channels and brands must embrace monitoring them.
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.
A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future...
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social...
Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the...
Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]
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