media monitoring


Media Moves at ABC News & The Wall Street Journal, Institutional Investor Hires a Reporter for RIA Intel

Kaylee Hartung joins ABC News, Francesca Fontana changes roles at WSJ, and more

Media Moves at Axios & CNBC Digital, Traditional Home Cuts Down Print Schedule

Michele Salcedo joins Axios, Lauren Feiner, Robert Ferris, Adam Isaak now part of CNBC Digital, and more

Media Moves at Time & WSJ, WaPo Names Bureau Chief

Elijah Wolfson joins Time, WSJ promotes Nell Henderson, and more

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

10 Amazing Uses for Media Monitoring

The more info you have, the better you can shape communication strategies. Check out 10 ways your brand can use media monitoring to thrive.

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.

Use Social Listening to Better Understand Your Industry and Competitors

Here are four steps to better understand your industry through social analysis.

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Beyond Your Brand’s Media Coverage: What You Need to Monitor

To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.

Media Monitoring Importance in The Wake of #MeToo And #TimesUp

Recent social movements speak to the power of these communications channels and brands must embrace monitoring them.

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.

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