MEDIA MONITORING

 


Media Moves at Forbes & Fashionista, The Verge Hires a Science Reporter
Aug 21, 2019

Media Moves at Forbes & Fashionista, The Verge Hires a Science Reporter

Martin Swant joins Forbes, Maura Brannigan returns to Fashionista, and more.

Media Moves at ABC News & The Wall Street Journal, Institutional Investor Hires a Reporter for RIA Intel
Jul 25, 2019

Media Moves at ABC News & The Wall Street Journal, Institutional Investor Hires a Reporter for RIA Intel

Kaylee Hartung joins ABC News, Francesca Fontana changes roles at WSJ, and more

Media Moves at Axios & CNBC Digital, Traditional Home Cuts Down Print Schedule
Jun 21, 2019

Media Moves at Axios & CNBC Digital, Traditional Home Cuts Down Print Schedule

Michele Salcedo joins Axios, Lauren Feiner, Robert Ferris, Adam Isaak now part of CNBC Digital, and more

Media Moves at Time & WSJ, WaPo Names Bureau Chief
May 07, 2019

Media Moves at Time & WSJ, WaPo Names Bureau Chief

Elijah Wolfson joins Time, WSJ promotes Nell Henderson, and more

Is ‘Media Monitoring’ a Dirty Word?
Apr 03, 2019

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

10 Amazing Uses for Media Monitoring
Sep 17, 2018

10 Amazing Uses for Media Monitoring

The more info you have, the better you can shape communication strategies. Check out 10 ways your brand can use media monitoring to thrive.

Want Better Crisis Management? Media Monitoring Can Help
Aug 07, 2018

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.

Use Social Listening to Better Understand Your Industry and Competitors
Jul 24, 2018

Use Social Listening to Better Understand Your Industry and Competitors

Here are four steps to better understand your industry through social analysis.

Why Social Analysis Is Essential to PR
Jun 26, 2018

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.

How to Evaluate a Social Media Listening Platform
Jun 19, 2018

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Beyond Your Brand’s Media Coverage: What You Need to Monitor
May 21, 2018

Beyond Your Brand’s Media Coverage: What You Need to Monitor

To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.

Media Monitoring Importance in The Wake of #MeToo And #TimesUp
May 08, 2018

Media Monitoring Importance in The Wake of #MeToo And #TimesUp

Recent social movements speak to the power of these communications channels and brands must embrace monitoring them.

Why it’s Worthwhile to Pay For Media Monitoring
Apr 09, 2018

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Why Every Company Needs Media Monitoring
Apr 04, 2018

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

What is Media Monitoring and Why Does it Matter?
Mar 21, 2018

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

How to Use Dynamic Listening to Reach New Customers
Nov 21, 2017

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.

Media Monitoring: How to Plan, Execute and Engage
Jul 11, 2017

Media Monitoring: How to Plan, Execute and Engage

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future...

Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid
Feb 20, 2017

Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid

When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social...

Study: The Dark Side of the Gig Economy
Dec 20, 2016

Study: The Dark Side of the Gig Economy

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the...

How to Monitor An Entire Industry
Dec 01, 2016

How to Monitor An Entire Industry

Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]