public relations


Comms Executives Discuss Emerging Trends for Modern Communicators

A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

Is a Thermostat Smarter Than Your PR strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

Public Relations Research: My Unique Career Path

Learn how one former journalism student took a different approach to select a career path that paid off.

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

2019: The Year for Clean Slate Public Relations

Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.

3 Profound Ways "Culture Fit" Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Get in the Holiday Spirit With 6 Charitable PR Campaign Ideas

Everyone gets those warm feelings during the holidays, and while there's never a bad time to give, the spirit of the season often prompts people to donate.

What 'Above the Fold' Means in 2018 & Beyond

While most publications have moved to a “digital-first” strategy, PR pros are left to determine what “above the fold” means for the stories they pitch.

How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.

Contending With Controversy: A PR Parable

How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.

The PR and Marketing Divide: Where Are We Now?

The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

PR Decoded Provides a Sneak Peek to the Industry’s Future

PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.

Cision and Modern Day Communicators Present at the 2018 PRSA International Conference

This event is always a wonderful opportunity to increase one’s professional growth, development and success. Learn how to be a modern communicator.

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