public relations

Who Runs the World? A Spotify Playlist for Women in PR

Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.

5 Reasons Why PR will be More Stressful in 2018

USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis situations by managing and maintaining brand reputation.

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.

What PR Can Learn From Digital Advertising

Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.

How to Boost PR Campaigns With Social Data

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.

Top 10 Marketing & Communications Posts of 2017

As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.

How to Spearhead The Convergence of PR And Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

Bringing PR Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

Media Databases Have Come a Long Way but Still Have a Long Way to Go

Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.

How to Leverage Emotions to Boost Digital PR

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.

Video: The Future of PR Measurement With Kevin Akeroyd

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

Holiday Gift Guide Pitching Tips for PR Pros

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Behind the Headlines with Meredith Lejeune

Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.

Here Are Four Times When It’s OK to Go Off Message

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

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