PUBLIC RELATIONS

 


Five Ways Social Media is Changing PR
May 16, 2019

Five Ways Social Media is Changing PR

Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...

Is ‘Media Monitoring’ a Dirty Word?
Apr 03, 2019

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

How to Turn Your Slow News Day into a Conversation-Starter
Mar 28, 2019

How to Turn Your Slow News Day into a Conversation-Starter

In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.

How to Engage New Media Relationships to Get Them to Cover You
Mar 20, 2019

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

6 Ways to Grow Your PR Career
Feb 19, 2019

6 Ways to Grow Your PR Career

Here are six actionable things you can do to push your work-based achievements to a higher level this year.

Which is Better — Solo PR Pros or Large Agencies?
Feb 18, 2019

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? Read on to find the answer.

Comms Executives Discuss Emerging Trends for Modern Communicators
Feb 12, 2019

Comms Executives Discuss Emerging Trends for Modern Communicators

A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.

Why New Companies Need Great PR
Feb 05, 2019

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

Is a Thermostat Smarter Than Your PR strategy?
Jan 29, 2019

Is a Thermostat Smarter Than Your PR strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

Public Relations Research: My Unique Career Path
Jan 25, 2019

Public Relations Research: My Unique Career Path

Learn how one former journalism student took a different approach to select a career path that paid off.

The Past, Present & Future of Artificial Intelligence in PR
Jan 16, 2019

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

2019: The Year for Clean Slate Public Relations
Jan 15, 2019

2019: The Year for Clean Slate Public Relations

Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.

3 Profound Ways "Culture Fit" Impacts Your PR Efforts
Jan 14, 2019

3 Profound Ways "Culture Fit" Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.

Winning at PR: How Startups Can Create Data-Driven PR Strategies
Dec 26, 2018

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Get in the Holiday Spirit With 6 Charitable PR Campaign Ideas
Dec 21, 2018

Get in the Holiday Spirit With 6 Charitable PR Campaign Ideas

Everyone gets those warm feelings during the holidays, and while there's never a bad time to give, the spirit of the season often prompts people to donate.

What 'Above the Fold' Means in 2018 & Beyond
Dec 17, 2018

What 'Above the Fold' Means in 2018 & Beyond

While most publications have moved to a “digital-first” strategy, PR pros are left to determine what “above the fold” means for the stories they pitch.

How Boutique PR Firms Can Take a Big League Approach to Client Success
Dec 12, 2018

How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.

Contending With Controversy: A PR Parable
Nov 26, 2018

Contending With Controversy: A PR Parable

How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.

The PR and Marketing Divide: Where Are We Now?
Nov 05, 2018

The PR and Marketing Divide: Where Are We Now?

The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

PR Decoded Provides a Sneak Peek to the Industry’s Future
Oct 23, 2018

PR Decoded Provides a Sneak Peek to the Industry’s Future

PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.