public relations


The PR and Marketing Divide: Where Are We Now?

The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

PR Decoded Provides a Sneak Peek to the Industry’s Future

PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.

Cision and Modern Day Communicators Present at the 2018 PRSA International Conference

This event is always a wonderful opportunity to increase one’s professional growth, development and success. Learn how to be a modern communicator.

Crush Conference And Events Season By Maximizing Earned Media Coverage

For PR pros, conferences can be some of the most critical opportunities to get coverage by capitalizing on the buzz surrounding the event.

Introducing The Modern Communicator Video Series With Jay Baer

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the first video, Introducing the Modern Communicator.

3 Ways to Get the Masses to Take Your PR Content Seriously

To gain support, brands need to make it clear that they are “doers” and not “talkers.”Here are 3 ways PR content can generate positive brand perception.

What PR Pros Need to Know About Fake News

Check out this brief history of the fake news phenomenon, and get expert advice on what it means for PR.

The Top 5 Posts on Cision in August

Here are the five most popular posts on Cision.com from August 2018.

The Best Way For PR Pros To Avoid AI Disruption

If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.

Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

5 PR Tips for Handling PR Security Disasters in Your Organization

Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.

3 Little Known Skills Every PR Specialist Should Master

PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.

How to Use Data-Backed Storytelling to Improve Your PR Efforts

Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to incorporate data into you storytelling.

Why PR Pros Are Going 'Back-to-Basics' When Building Relationships

In this post, we identify the PR 101 fundamentals the industry needs to remember, no matter how digital habits evolve.

The Nine Qualities of a Great PR Pro

Not all PR Pros are created equal.

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press releases are top notch and they have media connections to spare.

Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.

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