social media listening

The Top 20 #SOTU Social Influencers on Twitter

President Barack Obama’s 2016 State of the Union address generated close to 1.4 million tweets, with about a million of […]

8 Ways to Differentiate Your Brand on Twitter in 2016

How can you help your brand stand out on Twitter? Improve your brand awareness and impact the bottom line with these eight Twitter tactics for PR in 2016.

5 Audiences Your Brand Should Listen To

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the […]

Listen Up on Social: Q&A With Jay Baer

If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience […]

How to Beat the Competition by ‘Spying’ on Social Media

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR […]

3 Tips to Strengthen Your Social Listening Skills

Listening is important. Think of what would happen to your relationships if you spent all the time talking. It wouldn’t […]

3 Ways to Turn Employees Into Brand Advocates

Don't restrict employees from using social media at work! Instead, leverage employees to build organic brand advocates and showcase your company culture.

Are You Really Listening on Social Media?

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re […]

5 Audiences You Need to Listen to on Social Media

Social media listening can drive success for your brand. Find out how to listen to customers, competitors, influencers and more in Cision's new Listen e-book!

3 Steps to Effective Influencer Outreach

74% of consumers rely on social media to inform their purchasing decisions. 90% of consumers trust peer recommendations. Only 33% […]

Social Media Listening – Formulating a Winning Strategy

Social media does not offer you a smooth playground to execute your marketing plans on. Marketers often stumble upon various challenges and […]

Monitoring: Tips to Becoming a Skilled Social Media Listener

This guest post is by Mischaela Elkins, social media product specialist at Cision. Social media management is typically a fun, […]

Gearing Up for reThink ARF

The 75th reThink ARF convention gets underway Sunday afternoon in New York City and Steve Rappaport, ARF’s Knowledge Solutions Director, […]

Putting Social Media to Work to Improve Advertising

I had the pleasure recently to be part of a panel discussion about social media listening at this year’s Advertising […]