social media listening

President Barack Obama’s 2016 State of the Union address generated close to 1.4 million tweets, with about a million of […]

Michelle Dziuban - January 13, 2016

How can you help your brand stand out on Twitter? Improve your brand awareness and impact the bottom line with these eight Twitter tactics for PR in 2016.

Jim Dougherty - December 28, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the […]

Katie Gaab - December 2, 2015

If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience […]

Maria Materise - November 8, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR […]

Katie Gaab - October 24, 2015

Listening is important. Think of what would happen to your relationships if you spent all the time talking. It wouldn’t […]

Erin Feldman - October 19, 2015

Don’t restrict employees from using social media at work! Instead, leverage employees to build organic brand advocates and showcase your company culture.

Katie Gaab - October 17, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re […]

Susan Guillory - October 15, 2015

Social media listening can drive success for your brand. Find out how to listen to customers, competitors, influencers and more in Cision’s new Listen e-book!

Maria Materise - October 13, 2015

74% of consumers rely on social media to inform their purchasing decisions. 90% of consumers trust peer recommendations. Only 33% […]

Suruchi Sharma - March 17, 2015

Social media does not offer you a smooth playground to execute your marketing plans on. Marketers often stumble upon various challenges and […]

Suruchi Sharma - March 3, 2015

This guest post is by Mischaela Elkins, social media product specialist at Cision. Social media management is typically a fun, […]

Cision Contributor - November 15, 2013

The 75th reThink ARF convention gets underway Sunday afternoon in New York City and Steve Rappaport, ARF’s Knowledge Solutions Director, […]

Ellen Enrico - March 17, 2011

I had the pleasure recently to be part of a panel discussion about social media listening at this year’s Advertising […]

Mike Spataro - September 23, 2010