Social Media

3 Ways to Engage Your Superfans and Create True Brand Advocates

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

5 Simple Ways to Improve your Brand’s Visual Content on Instagram

As Instagram becomes one of the largest and fastest growing social media platforms, it is essential as a marketing tool for businesses.

The Real Ello Takeaway for Communicators

The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.

Infographic: Everything PR Pros Need to Know About Facebook Ads

Just when the Facebook ad landscape became too crowded, the social network overhauled its system. This infographic shows PR pros what they need to know before they create their next ad.

Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates

Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the media, Instagram goes to the UK and Google Plus decreases promotion. Here’s a roundup of this week’s social media news and updates.

Will Twitter Change Your Life? It Changed Mine.

Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it’s an invaluable resource that connects you with hungry journalists, looking for sources. Don’t just be active on Twitter, form relationships and follow these 7 tips to get the most out of this social network.

Vine for PR: Powerful Messaging in 6 Seconds!

Can a six-second video power your PR efforts? Leading brands like GE and Xerox have started using Vine for PR. See how you can use Vine to further your PR efforts, including how to pitch journalists!

Does Facebook Work for B2B PR? These Brands Say Yes!

Don’t think Facebook is a viable B2B PR tool? Guess again. Three of the top brands in the world use it to do their digital public relations. See who they are and get their tips for turning Facebook into a valuable PR tool!

Social Reach: Put Your Money Where Your Mouth Is

Facebook pages rarely have a reach of 6 percent. What can you do? Leigh George of Social Ogilvy says it’s time to expand your social reach with native advertising and gives you three tips for doing so.

Social Media Updates: Facebook’s Future, Security and Spambots

What is Facebook’s future? How are social networks beefing up security? What’s up with Instagram spam? Get those answers and more in this week’s roundup of all the social media news PR pros need to know.

Social Media Updates: Click-Bait Removal, Lurkers and Insta-shopping

How is Facebook cleaning News Feeds? How many lurkers does Twitter have? Which social network is no longer just for browsing? Find out the answers to those questions and more in this roundup of social media news.

Social Media Updates: Satire, Instagram Ads and Snapchat Discovery

What has Facebook done to The Onion? What’s up with Instagram ads? What will you be snapping with Snapchat this fall? Get a quick look at all the social media news fit to print in this week’s round up.

How Social Posts About Food Leave Behind Powerful Marketing Bread Crumbs

Like many people, I love food.  Nothing compares to ordering that dish at a restaurant or cooking something at home […]

Social Media Updates: Facebook’s Hi and Byes, Bolt and Snapchat Celebs

What’s new and what’s going extinct at Facebook? Is Instagram trying to take down Snapchat? How much do Snapchat hotshots make? Get these answers and more in this week’s roundup of social media updates.

Top the Charts! 5 Insights for How to Do Social PR

When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.

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