SOCIAL MEDIA

 


3 Ways to Engage Your Superfans and Create True Brand Advocates
Jun 11, 2018

3 Ways to Engage Your Superfans and Create True Brand Advocates

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

5 Simple Ways to Improve your Brand’s Visual Content on Instagram
May 29, 2018

5 Simple Ways to Improve your Brand’s Visual Content on Instagram

As Instagram becomes one of the largest and fastest growing social media platforms, it is essential as a marketing tool for businesses.

The Real Ello Takeaway for Communicators
Oct 07, 2014

The Real Ello Takeaway for Communicators

The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.

Infographic: Everything PR Pros Need to Know About Facebook Ads
Sep 29, 2014

Infographic: Everything PR Pros Need to Know About Facebook Ads

Just when the Facebook ad landscape became too crowded, the social network overhauled its system. This infographic shows PR pros what they need to know before they create their next ad.

Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates
Sep 26, 2014

Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates

Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the...

Will Twitter Change Your Life? It Changed Mine.
Sep 25, 2014

Will Twitter Change Your Life? It Changed Mine.

Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it’s an invaluable resource that connects you with hungry journalists, looking for sources. Don’t just be active on Twitter, form...

Vine for PR: Powerful Messaging in 6 Seconds!
Sep 18, 2014

Vine for PR: Powerful Messaging in 6 Seconds!

Can a six-second video power your PR efforts? Leading brands like GE and Xerox have started using Vine for PR. See how you can use Vine to further your PR efforts, including how to pitch journalists!

Does Facebook Work for B2B PR? These Brands Say Yes!
Sep 11, 2014

Does Facebook Work for B2B PR? These Brands Say Yes!

Don’t think Facebook is a viable B2B PR tool? Guess again. Three of the top brands in the world use it to do their digital public relations. See who they are and get their tips for turning Facebook into a valuable PR tool!

Social Reach: Put Your Money Where Your Mouth Is
Sep 11, 2014

Social Reach: Put Your Money Where Your Mouth Is

Facebook pages rarely have a reach of 6 percent. What can you do? Leigh George of Social Ogilvy says it’s time to expand your social reach with native advertising and gives you three tips for doing so.

Social Media Updates: Facebook’s Future, Security and Spambots
Sep 05, 2014

Social Media Updates: Facebook’s Future, Security and Spambots

What is Facebook’s future? How are social networks beefing up security? What’s up with Instagram spam? Get those answers and more in this week’s roundup of all the social media news PR pros need to know.

Social Media Updates: Click-Bait Removal, Lurkers and Insta-shopping
Aug 29, 2014

Social Media Updates: Click-Bait Removal, Lurkers and Insta-shopping

How is Facebook cleaning News Feeds? How many lurkers does Twitter have? Which social network is no longer just for browsing? Find out the answers to those questions and more in this roundup of social media news.

Social Media Updates: Satire, Instagram Ads and Snapchat Discovery
Aug 22, 2014

Social Media Updates: Satire, Instagram Ads and Snapchat Discovery

What has Facebook done to The Onion? What’s up with Instagram ads? What will you be snapping with Snapchat this fall? Get a quick look at all the social media news fit to print in this week’s round up.

How Social Posts About Food Leave Behind Powerful Marketing Bread Crumbs
Aug 14, 2014

How Social Posts About Food Leave Behind Powerful Marketing Bread Crumbs

Like many people, I love food.  Nothing compares to ordering that dish at a restaurant or cooking something at home […]

Social Media Updates: Facebook’s Hi and Byes, Bolt and Snapchat Celebs
Aug 01, 2014

Social Media Updates: Facebook’s Hi and Byes, Bolt and Snapchat Celebs

What’s new and what’s going extinct at Facebook? Is Instagram trying to take down Snapchat? How much do Snapchat hotshots make? Get these answers and more in this week’s roundup of social media updates.

Top the Charts! 5 Insights for How to Do Social PR
Jul 24, 2014

Top the Charts! 5 Insights for How to Do Social PR

When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.

Social Media Updates: World Cup Records, New Twitter Analytics and Instagram’s B’day
Jul 18, 2014

Social Media Updates: World Cup Records, New Twitter Analytics and Instagram’s B’day

Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!

5 Tips to Avoid Spamming Your Target Audiences
Jul 17, 2014

5 Tips to Avoid Spamming Your Target Audiences

Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content...

3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips
Jun 19, 2014

3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips

Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.

4 Ways to Use Social to Increase News Release Reach
Jun 11, 2014

4 Ways to Use Social to Increase News Release Reach

It has never been easier to increase the reach of your news release, thanks to social sharing. Do you know the best ways to do so? Use these four best practices to reach a bigger, more targeted audience.

How to Survive a Social Media Crisis
Jun 05, 2014

How to Survive a Social Media Crisis

It’s not a matter of if for businesses, but when will a social media crisis arise. From how to listen, react and withstand, these tips will help you handle a social media crisis and help it blow over as quickly as possible.