Tip Sheets

Nov 18, 2019

2020 Editorial Calendar

With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.

Dec 19, 2018

2019 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.

Mar 21, 2018

2018 The Ultimate List of Content Marketing Statistics

Looking for the latest content marketing stats and trends? We've got you covered with The Ultimate List of Content Marketing Statistics.

Mar 20, 2018

How to Replace AVE for Modern PR Measurement

Jan 23, 2018

5 Media Relations Hacks to Get More Coverage With Less Work

Here are five practical and immediately actionable hacks for earning more media coverage by working less.

Dec 07, 2017

2018 The Ultimate List of Earned Media Statistics

Looking for the latest earned media stats and trends? We’ve got you covered with The Ultimate List of Earned Media Statistics.

Nov 06, 2017

10 Ways to Get More Earned Media

Discover how to become a familiar voice and set yourself apart from the crowd clamoring for influencers' attention.

Jul 20, 2017

10 Ways to Promote Your Event

Multichannel event promotion is the key to reaching your desired audience and attracting the best attendees to the event.

Jun 20, 2017

How To Create a Powerful Public Service Announcement

If you’re brainstorming a public service campaign, or simply want tips on how to better connect with audiences then consider the following best practices.

Jun 08, 2017

Quick and Easy Guide to Sharing Your Press Release with the World

Our PR sharing guide will help you discover best practices to better create and distribute your press release and improve audience impact.

May 16, 2017

HARO Best Practices for Journalists, Bloggers and Brand Communicators

HARO is an invaluable service for reporters, bloggers and brand journalists who are looking for qualified sources to feature in their content.

Apr 13, 2017

Earnings Checklist: Best Practices for Preparing Your Earnings Release

While you’re wrangling the data and crafting your message, don’t forget to take a few minutes to check off the necessities. Doing so will ensure you meet disclosure requirements and make your release easy to understand.

Apr 08, 2017

Power Your Story With Data-Driven Communications

While communications is often measured by the content media influencers create, it’s easy to forget that it’s a means to a greater end: How does that coverage drive customer behavior?

Feb 17, 2017

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.

Sep 29, 2015

HARO Best Practices

Increase your chances of pitching success by maximizing your HARO efforts with Cision’s latest free tip sheet HARO Best Practices.

Apr 14, 2015

Improve Live Events With Social Media Correspondents

Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.

Jan 22, 2014

10 Tips to Get Journalists to Read Your Pitch And Cover Your News

Tips from journalists at The New York Times, USA Today and more!