In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.
Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing communications professionals looking to bolster their brand.
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week’s trends article.
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week’s trends post.
Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.
LinkedIn sometimes feels like the forgotten social network. However, it isn’t just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.