Jim Dougherty

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.

Jim Dougherty - January 16, 2017

Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing communications professionals looking to bolster their brand.

Jim Dougherty - January 9, 2017

Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.

Jim Dougherty - January 3, 2017

Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week’s trends article.

Jim Dougherty - December 19, 2016

There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week’s trends post.

Jim Dougherty - December 14, 2016

Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.

Jim Dougherty - December 5, 2016

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]

Jim Dougherty - November 28, 2016

How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.

Jim Dougherty - November 21, 2016

Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.

Jim Dougherty - November 14, 2016

Structuring your content can increase the length of time readers engage with it. Here are simple ways to make your content more aesthetically pleasing to readers.

Jim Dougherty - November 7, 2016

LinkedIn sometimes feels like the forgotten social network. However, it isn’t just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.

Jim Dougherty - October 31, 2016

Are you missing out on opportunities because you’re not taking full advantage of social media monitoring’s abilities? Here are 5 ways to remedy the situation.

Jim Dougherty - October 25, 2016

Although search and social are important for content distribution, you’re often relying on others’ rules. Here’s how a strong email list will help.

Jim Dougherty - October 17, 2016

When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data.

Jim Dougherty - October 10, 2016

Are spam filters keeping your marketing emails from reaching their destination? Here’s why and what you can do about it.

Jim Dougherty - October 4, 2016
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