Susan Payton

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

Susan Payton - May 17, 2017

How to understand and make press release analytics work for you.

Susan Payton - May 15, 2017

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Susan Payton - May 9, 2017

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Susan Payton - April 21, 2017

Why no one cares about your products’ features and how to fix it.

Susan Payton - April 20, 2017

Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.

Susan Payton - November 30, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.

Susan Payton - November 22, 2016

Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

Susan Payton - November 16, 2016

When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.

Susan Payton - November 8, 2016

From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.

Susan Payton - October 28, 2016

Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.

Susan Payton - October 18, 2016

If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.

Susan Payton - October 14, 2016

It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.

Susan Payton - October 5, 2016

Marketing a business doesn’t have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.

Susan Payton - September 21, 2016

What does your professional headshot say about you and your brand? These tips will ensure yours says you’re someone people can trust with their business.

Susan Payton - September 13, 2016
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