Susan Guillory

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.

Susan Guillory - August 28, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.

Susan Guillory - August 2, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

Susan Guillory - July 10, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

Susan Guillory - July 5, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks.

So, what’s to be done? Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution — hire a ghostwriter.

Susan Guillory - June 27, 2017

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

Susan Guillory - May 17, 2017

How to understand and make press release analytics work for you.

Susan Guillory - May 15, 2017

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Susan Guillory - May 9, 2017

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Susan Guillory - April 21, 2017

Why no one cares about your products’ features and how to fix it.

Susan Guillory - April 20, 2017

Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.

Susan Guillory - November 30, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.

Susan Guillory - November 22, 2016

Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

Susan Guillory - November 16, 2016

When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.

Susan Guillory - November 8, 2016

From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.

Susan Guillory - October 28, 2016
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